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What is Tax Settlement?

It can be difficult to get out of debt when you have a lot. Most people end up in debt because they don’t have enough money. In addition, the longer someone is in debt, the higher the interest and penalties that they pay, which causes the debt to continue growing. Many people end up with debt they cannot afford to repay.

The IRS recognizes that for many people, financial resources can be very limited and it may be difficult to pay off debt. The IRS offers tax settlements to some taxpayers. The IRS offers tax settlement, which allows taxpayers to negotiate and pay less than their outstanding debt. The taxpayer is now debt-free and has paid less to the IRS than the total amount owed.

Let's say that a taxpayer has $10,000 of tax debt. They have low incomes and only earn a minimum wage job. They are unable to make ends meet and they have little disposable income. They may never be able to pay their tax debt.

A tax professional is hired by the taxpayer to help with a tax settlement. The IRS negotiates a payment amount between the tax professional and the taxpayer. This allows the IRS to recover some of the owed money while still allowing the taxpayer enough to meet their basic needs. The taxpayer settles their $3,000 debt through tax settlement services. This installment agreement is one of many tax settlement options offered by the Fresh Start program. Both parties are satisfied and leave the negotiations debt-free.

What are the benefits of tax settlement?

Aside from a reduced debt amount, taxpayers can enjoy many benefits through tax relief via tax resolution.

A taxpayer who is in default with the IRS can be subject to garnishment by the IRS of their assets and finances. The IRS can garnish a taxpayer's tax returns as a common method of collecting on the tax debt. Tax refunds will be taken by IRS to offset tax debt as long as the taxpayer is still in default with the IRS. This is called tax garnishment.

The IRS can also claim assets if taxpayers remain in debt for a prolonged period through liens or levies. The IRS can seize your assets and use the value to pay your tax debt. The IRS can place a lien on your property to allow them to legally own it. Your credit score can be negatively affected by liens.

 

 

 

IRS Definition

You can either have your tax payments taken directly from your bank account by the IRS or set up a payment plan if you are unable to pay. Find out if your situation qualifies for an offer to compromise. This is a way to pay less tax or temporarily defer collection while your financial situation improves.

H&R Block has more:

The IRS has several options for you if your taxes are not being paid. The only option for "settlement," however, is the offer of compromise. An OIC allows the IRS and you to reach an agreement to pay less tax than what you owe. OIC is primarily for taxpayers with low assets, low incomes, and no future income prospects.

You won't be eligible for an OIC if you can pay your tax debt. If you are unable to pay your tax debt with your assets or with monthly payments, you will not be eligible for an OIC. Depending on which type of offer you choose, the amount that you pay will equal the value of your assets plus one to two years of future income.

People in temporary financial distress are not eligible for this program. The OIC is not recommended for taxpayers and businesses that are financially stable.

IRS.gov offers a tool called OIC Prequalified. This allows you to enter your financial information as well as the taxes that you owe to determine if you are eligible. The OIC calculation requires a detailed valuation of your assets and disposable income. These calculations are complicated and require the assistance of an experienced professional.

 

 

What can I do to get a tax settlement?

Permanently reduce your owes with the federal tax settlement

Acceptance of a back tax settlement does not stop the collection process. Most taxpayers will owe less than the original balance.

Stopping liens and levies by setting up settlement stops

 In 2019, more than half a million federal tax lien notices were filed, an increase of approximately 410,000 in 2018. Liens against your business or home can cause disruption and stress, sometimes even leading to the loss of your assets. Bank levies simply take your bank account until you pay back any taxes. This is prevented by tax settlement.

Stopping liens and levies by setting up settlement stops

Federal tax settlement not only prevents liens and levies but also protects wages and other income.

 

 

How does tax settlement work?

Federal tax settlement is for most taxpayers a negotiation with the IRS to pay less than their total balance due. However, a back tax settlement may also involve asking the IRS for another payment method or timeline to collect the taxes owed.

The taxpayer can petition the IRS directly, or hire a tax resolution specialist who will negotiate on their behalf for a lower balance. They also have to pay the amount in monthly installments within a specific time frame. The balance is exempt from any additional taxes, late fees, or interest during this period. You can also pay off back taxes in one lump sum.

The taxpayer must meet all requirements to settle back taxes. Although some options may seem simple, you will need professional help to settle your back taxes. The 24,000 applicants who accepted the offers in the compromise program were less than half the total applicants.

If the taxpayer does not default on the installment agreement concurrently with the settlement, their account will automatically be reinstated to its original standing for the relevant tax years.

 

Tax Settlement Fees

The fee for professional settlement assistance is usually based on a percentage. This is similar to contingency fees paid by attorneys. An investigation is necessary to determine whether the settlement is right for you. This fee is $800.

The complexity of a case, as well as your financial situation before and after settlement, can impact the cost of investigation fees.

 

 

What tax settlement options do I have?

If you don't think you can pay all of your federal income tax within a few months, there are many options.

Compromise or Offer

An offer in compromise is a way to settle your outstanding balance for less money than the amount recorded. To prove that the IRS cannot reasonably expect you to pay the full amount, negotiation and a lot of paperwork are required.

Currently not collectible

If you are unable to pay your taxes and living expenses now but plan to do so in the future, it is a good option to go into not-collectible status. If your status is approved, interest and penalties will still apply. However, the IRS can't take any collection action against you.

 

Installment Agreement

IRS installment agreements are available if you have not yet filed your tax returns but owe less than $50,000 in taxes, penalties, and interest. However, you should expect to need to pay the balance within 120 days. If you agree to automatic withdrawals, the setup fees for installment agreements are lower. They are waived if your income is low.

Penalty abatement

Taxpayers who receive incorrect advice from IRS can get administrative penalty relief. If you have not filed your taxes on time, paid your tax bill in full, or made deposits as required, you can get a "first-time penalty abatement".

Is tax settlement worth it?

A back tax settlement might be right for you, depending on your financial situation. Many people choose to settle their taxes because they feel it can save them a lot of money, and give them peace of mind they wouldn't otherwise have.

Divorce, disability, or business closure can make it more difficult for taxpayers to pay tax bills that they are unable to pay now and in the future. Back tax settlement is a more appealing option. A payment plan or entering into currently, not the collectible state is a better option if you anticipate that you will be able to pay your tax bill in one or two years.

 

 

Need help with tax settlement?

One of the most difficult creditors to deal with is the IRS. You can be sure that you will work with experts who are familiarized with IRS language and procedures.

Tax Shark does diligence to determine if a federal settlement is right for you. We handle all communication with the IRS so you don't have to spend your time on negotiations, hold times or other aspects of the back-tax settlement process.

You are choosing a tax settlement firm to help you with your tax administration needs.

Many plaintiffs settle or win a lawsuit, but are shocked to learn that they must pay taxes. Many people don't realize this until the IRS Form 1099 arrives in their mail the year after the lawsuit is settled. It's worth doing some tax planning before you settle. This is even more important with the recent tax reform law imposing higher taxes on lawsuit settlements. Even though their lawyer receives 40% of the total, many plaintiffs are subject to taxation on their attorney fees. If a case is $100,000 in value, this means that you will have to pay tax on $100,000 even though $40,000 goes to the attorney. The new law does not generally impact cases involving physical injuries that do not result in punitive damages. The new law should not affect plaintiffs who sue their employers. However, there are new wrinkles in cases involving sexual harassment. These are five things you should know.

 

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1. Taxes are determined by the "origin" of the claim. Taxes are calculated based on where your claim originated. If you are laid off from work and sue for wages, your wages will be subject to tax. You may also have to pay some on a Form 1099, which is used for emotional distress. Your damages to your condo from a negligent builder may not be income if you sue. The recovery may be treated as a reduction of your condo's purchase price. You may be able to treat the recovery as a reduction in your purchase price of the condo.

2. While physical and mental sicknesses are exempt from tax, emotional distress symptoms are not. Damages for physical injuries are exempt from tax if you sue. All "personal" damages were exempted from tax before 1996. Therefore, recoveries for emotional distress and defamation were not subject to tax. Your recovery will be taxed if you sue for intentional injury to emotional distress. While physical symptoms such as headaches or stomachaches are considered emotional distress, they are not taxed. The rules can make certain tax cases chicken or eggs, with many judgment calls. In an employment dispute, you may receive $50,000 more because your employer gave an ulcer to you. Is it a physical ulcer or an emotional distress symptom? Although many plaintiffs are aggressive in their tax returns, it can prove to be a losing battle if the IRS Form 1099 is issued by the defendant for the whole settlement. It is better to negotiate tax details before signing and settling.

PROMOTED

3. Taxes can be saved by allocating damages. Many legal disputes are complex. The defendant might have your laptop, take your trust fund, be underpaid, and not reimburse you for business trips or other items. There's a chance that the total settlement will include multiple types of consideration, even if your dispute is about one course of conduct. Both the plaintiff and the defendant should agree to tax treatment. These agreements don't have a binding effect on the IRS and courts in tax disputes later, but they are often not ignored by IRS.

4. Tax trap: Attorney fees. You will be treated as the plaintiff if you use a contingent-fee lawyer. This applies even if the defendant has already paid his contingent fee. Tax problems should not arise if your case is completely non-taxable, such as in an auto accident in which you were injured. Be careful if your recovery is subject to tax. Let's say you settle a lawsuit for intentional infliction of emotional distress against a neighbor for $100,000. Your lawyer keeps $40,000. You might believe you would have $60,000 in income. Instead, you will have $100,000 in income. The 2005 U.S. Supreme Court case Commissioner held that plaintiffs typically have an income equal to 100% of the recoveries. Even if their lawyers receive a portion.

What about deducting legal fees? 2004 was the year Congress established an above-the-line deduction for legal fees in employment cases and certain whistleblower lawsuits. This deduction is still available, but it does not apply to certain areas. The big 2017 tax bill includes a new tax that applies to litigation settlements. There is no deduction for legal costs. It is a strange and unsettling surprise that there is no tax deduction for legal fees. It is important to get tax advice before the case settles or the settlement agreement is signed.

5. Interest and punitive damages are always subject to tax. The first is exempt from tax if you receive $50,000 in compensatory damages or $5 million in punitive damages after a car accident. You can deduct your attorney fees and $5 million is fully taxable. Interest is also subject to the same rules. While you might get a tax-free settlement or judgment, pre-judgment and post-judgment interest are always taxable. This can lead to problems with attorney fees. This can make it more attractive to settle your case than to have it go to court. Check out this crazy example of how tax rules can reduce after-tax amounts.

 

Are you being held responsible for not paying back your taxes? Talk to the IRS about a possible tax settlement. A tax settlement would be highly recommended if there has been an honest mistake in filing taxes, or if the amount of tax debt that you must pay is too high that you cannot afford to pay it all.

 

First approach

Before you contact the IRS, it is best to contact them first. You should first contact the IRS if you have a look at your finances and notice that something is wrong with your taxes. If the IRS contacts your first, take action quickly and don't delay. It is a bad idea to ignore the IRS and face stiffer penalties.

Once you have a complete assessment of your tax liabilities, you can then determine if you can pay it in full or in part. Part-payment would result in interest rates and other penalties. The IRS accepts credit card payments.

Installment Agreements

tax settlement is an option if you cannot pay your entire tax liability. You can negotiate or discuss the terms under which you can pay your taxes in an installment plan. You can adjust your payment options to suit the smaller assessment. This tax settlement will require you to pay more due to the interest rates.

The IRS will not collect any additional taxes if you pay in installments. However, you must assure IRS that you will not be late for future tax payments.

Convenience

You can get a tax settlement if you owe less than $25,000 to the IRS through the Payment Plan option. You can then decide once and for all whether you want to pay off your tax debts completely or if you prefer an affordable installment plan.

The Offer in Compromise (OIC) is another option for tax settlement. This agreement involves the IRS and the taxpayer, which allows the taxpayers to settle their tax debts at a lower amount than what they owe.

 

 

Managing the IRS

IRS can be extremely difficult and frustrating to work with. This does not mean that you should fight fire with fire. They can be handled professionally and discussed with you the best tax settlement option.

You can also hire an experienced and licensed tax representative to help you negotiate and discuss the tax settlement. Because they are well-equipped and knowledgeable to handle these issues, it is highly recommended to hire a tax professional/tax relief specialist.

 

 

 

 

 



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Do I have the right to negotiate my terms?

You can negotiate with IRS. While you can directly work with the IRS to reach a tax settlement, it is worth taking advantage of a complimentary consultation from qualified professionals before you begin to negotiate a fair settlement you can live with. It can be difficult to decide whether you want to go it alone or work with an IRS-certified, approved Enrolled Agent and qualified Tax Negotiator. However, working with someone with experience can make a big difference in the outcome and amount of your settlement.

 

What is the IRS willing to settle for?

You might be surprised at how little you realize! The IRS assigns agents who collect back taxes from taxpayers. Their goal is to collect as much tax revenue as possible and increase tax revenues. To achieve their goals, they will use every opportunity and tool at their disposal. This often means that the taxpayer does not get the best deal. An IRS Tax Negotiator's goal is to negotiate a settlement that minimizes back tax debt and create a payment program that allows you to pay off the rest of the debt.

 

 

What is the best way to get a settlement?

Your negotiation goal is to reach an agreement you can live with, and that will allow you to repay your tax debt. Sometimes, the reality of your situation may force you to liquidate assets, cash in retirement savings, or sell possessions. An Offer In Compromise (OIC ) is the agreement you desire. This is simply an agreement between yourself and the IRS to pay less tax than you owe. Sometimes, this program is called a " fresh Start". You have two options for payment: a lump sum payment of the amount owed or a monthly payment plan in which you agree to pay a set amount each month. The IRS has guidelines about what it will accept and how long it will allow you to make payments. You make the offer, and the IRS can either reject it or accept it.

 

You should be able to determine the maximum amount you can offer the IRS after you have completed the Offer In Compromise Form 656. An experienced tax professional can make all the difference in this area. To evaluate your offer, the IRS will charge $150 for an application fee. It can be expensive to make mistakes or have your offer rejected. Tax liability does not include the $150. It's only the application fee.

Negotiate with IRS How do I prepare?

Before you can negotiate with the IRS, you must first ensure that you have filed all required tax returns. If you're a business owner, make the estimated payments to the IRS and pay any tax deposits if applicable. Start by reviewing Form 656. Next, gather all necessary documents to answer any questions. They will need documentation about your bank accounts, investments, credit cards balances, available credit, income, and how much you owe.

 

 

These Myths about the IRS Compromise Are Not True

The offer in compromise is an IRS option to "settle tax debt".

The majority of people who hear about the program either have one or both of these reactions.

  • It sounds too good to be true, and it is not a valid option.
  • If I am a skilled negotiator, I can negotiate the best deals with the IRS.

 

Both of these perspectives are incorrect. Here's why.

 

Myth 1 - "Settlement is too good for it to be true"

It exists, and it works well for some people. The IRS isn't going to spend the 10 years it takes to collect tax debt from people who can't pay.

The IRS offers in compromise program that gives qualified taxpayers in difficult circumstances a fresh start. The IRS will accept a settlement amount in exchange for the discharge of any remaining debt. To keep an agreement, people who accept a compromise offer must also adhere to other conditions. For example, they must agree to allow the IRS to keep their refund for the next year and to file and pay all taxes for the next five.

 

 

Myth 2 - "The key to settling tax owed is negotiating with IRS."

A compromise program does not require you to be a good negotiator. This incorrect assumption leads people to believe they can simply lowball the government and stick to their positions, maybe walk away once or twice, then come back with a huge offer amount.

It is easy math to get a compromise offer. The IRS will calculate your income, assets, and allowable expenses based on the financial statements and documentation you submit. The IRS will calculate the amount it thinks is reasonable to collect from your account.

An experienced tax professional can help determine the right offer amount by educating you about the IRS standards and the expenses that you can and cannot include. Although there are some gray areas, these are all based on the expenses that should be allowed.

 

Find the facts instead

Avoid any tax professional that promises a compromise but doesn't know anything about your financial situation.

If you have a tax debt you are unable to pay, consider whether an offer in compromise might be a good option. This is especially true if your assets are low, you live modestly, and struggle to make ends meet each month.

Even if you are not eligible for an offer of compromise, you might still be eligible for deferred payments or a monthly payment plan. Learn what unpaid taxes might mean to you.

Taxes and death are two of life's great certainty, but each year, a large number of taxpayers act as though they don't understand the maxim.

It is almost always a bad idea to fall behind in income tax payments. You will not only owe the government money but the government will eventually catch up and send you a bill with interest for the amount you haven't paid. The worst part is that the government will eventually catch on and hit you with a bill for what you didn't pay with interest.

The IRS can sometimes make a deal with people who can prove that they cannot pay taxes because they don't have enough money and not because they are trying to cheat the government. The IRS has options for those who are unable to pay their tax debt immediately but want to settle it. It is important to fully understand all options so that you can choose the best strategy for yourself.

 

 

Installment Plans

Installment plans work like home mortgages except that instead of paying a lender each month, you pay the IRS every other month.

An agreement with the IRS is a tax-payment installment plan. You must meet the following requirements to be eligible for the installment plan:

  • Tax returns are filed on time.
  • Most of the state income taxes and late fees will be paid.
  • The IRS will require that you make minimum monthly payments.

It is not always possible to qualify for a tax installment program. As a tax collection agency, the IRS prefers to receive tax payments over not receiving them. However, the IRS is not interested in entering into a payment arrangement with truant taxpayers who are unable to pay the monthly installments.

If you have more than $50,000 of arrears, the IRS will not deal with you. The IRS will calculate a monthly payment if you meet the debt criteria and have filed all your tax returns. To discuss your options and negotiate a payment plan with IRS, you should consult a tax resolution specialist or an attorney who specializes in tax debt.

 

Compromise or Offer

Sometimes, the IRS may consider a settlement that allows you to pay less back taxes. This is known as an offer in compromise. The IRS will accept your offer of compromise if you convince them that you cannot afford to pay back the amount owed.

Although you may have seen advertisements implying that it is easy to pay the IRS pennies per dollar, these ads are misleading. You will need to fill out a special form when you propose a compromise. It costs $186. This form will require detailed information about your income and spending habits, assets, as well as any equity in investments. You will need to provide a collection statement if you work for wages or your salary. This information is used to assess your ability to pay.

The IRS will evaluate your application by looking at your net worth, credit card sources, and home equity lines of credit. The IRS will then evaluate your income and monthly expenses to determine how much you can afford each month.

If you have an active bankruptcy filing, you can't apply for a compromise. You will have two years to settle tax debt if you accept a compromise agreement.

 

 

Garnishments for Release Wage

The IRS can garnish wages if you owe money but have not reached a payment arrangement. The IRS can also garnish federal payments (Social Security and tax refunds, etc.). You can't collect your tax debt until it is paid in full or the statutory time limit has expired. Contact the IRS to request a modification if you are subject to garnishment or can't pay your tax debt. The amount garnished by the IRS might be reduced if the IRS agrees.

 

Innocent Spouse Programs

Even if you're legally separated, if you file a joint return, you could be held responsible for any underpayment. The IRS provides some relief to married and separated couples if a spouse or ex-spouse hides a tax obligation from the other.

One partner may seek relief from tax liability if the other partner can prove that they failed to report income or reported income incorrectly.

Innocent spouse relief is only available if you can prove that your spouse has misled you. This could be by not reporting income or taking deductions and credits that were not allowed. You generally have two years to file for relief from the date the IRS attempted to collect unpaid taxes.

 

 

Two other provisions are available from the IRS for couples who have a problem with tax reporting:

  • Separation of liability relief provides an exemption for legally separated or divorcing partners who have not lived in the same household for twelve months before a relief application. This relief is available to couples who jointly filed a tax return and understated the amount owed.
  • If the spouses are unable to qualify for either innocent spouse relief or separation liability relief, they may be eligible for equitable tax relief. Equitable relief can only be granted if the spouses can prove that the spouse was responsible for something not reported on the joint tax return. Equitable relief is also available if the tax reported on the joint returns was correct, but not paid with it.

The Innocent Spouse program is complicated. The IRS has a publication that explains the programs and provides a form to request relief.

 

Statute of Limitations

The IRS has a period of 10 years to collect taxes, interest, and penalties. This is typically a few years after the filing date. Sometimes, tax lawyers and other advisors will try to use the statute of limitation to resolve tax cases. The IRS can attempt to collect tax debts, but taxpayers have the option to file collection appeals to stop a tax lien, levy, or seizure.

It is risky to try to delay the statute of limitations. Failure to pay interest or penalties will result in your liability for higher payment to the government.

 

 

Currently not collectible

The IRS may place your case on hold if you can provide reasons for not being able to pay tax now. This will make it non-collectible. The status of "not collectible", however, is temporary and the IRS will inform you when you are expected to pay. This distinction has the advantage of putting a stop to tax levies and wage garnishments as well as liens on your property.

 

Get in touch with a tax professional

It is worth looking into the possibility of hiring a tax professional to assist you in your compromise application. It might be a good idea to hire a tax professional or attorney to help you with your compromise application if the IRS has complicated your case and there are high amounts of back taxes, interest, penalties, and so forth.

It's best to contact IRS directly if you owe less than $10,000. If you have more than $10,000 in debt but less than $25,000, it is a good idea to seek the guidance of a tax professional or lawyer. Contact a professional if your tax debt is more than $25,000

 

 

Bankruptcy: Is it Even Possible?

Although bankruptcy can help you eliminate tax debt, it is not always a guarantee. To determine if you are eligible for a discharge of your tax debt, you need to look at your finances through Chapter 7 and Chapter 13 bankruptcy codes. Remember that bankruptcy can have serious financial consequences. This can make borrowing very difficult for many years. You may also have to liquidate most of your assets to satisfy creditors.

 

Other tax relief options

An IRS installment payment plan is available if you can reduce your tax debt to less than $50,000. You might consider using credit cards that provide cash-back rewards to reduce your tax debt by up to $50,000.

It's a bad idea to accumulate credit card debt you can't pay off in a month. However, if you can avoid IRS penalties, it may work. Make a budget before you use credit cards to pay taxes. Talking about your plan with a credit counselor or debt management professional is also advisable.

Make sure that you pay all installments on time if you have an installment agreement with IRS. If you don't adhere to your agreement, the IRS will quickly penalize you and add back interest to your tax debt.

 

 

 

 



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There are likely to be penalties or interest attached to taxes owed to the IRS if you have a tax debt. For things such as failure to file and failure to pay taxes, the IRS can penalize taxpayers. These penalties are added to your tax balance, can accrue more interest, and can increase your taxes owed. For qualified taxpayers, the IRS allows first-time abatement. Most taxpayers are unaware of the FTA penalty waiver and how it can help lower their tax balance.

 

The IRS has assessed penalties to individuals, businesses, and payrolls for failing to file, fail to pay, or failure to deposit. In the past, 70% of penalties were assessed to individuals, businesses, and payrolls. These penalties are usually assessed automatically regardless of the taxpayer's financial situation. They will continue to accumulate until they are paid in full. To be eligible for IRS penalty relief, you will need to comply with the waiver requirements if you have been assessed with penalties by the IRS.

 

 

How do I Qualify for an IRS Penalty Abatement

You must submit your tax returns and pay the IRS to qualify. You must meet the filing compliance requirements by having filed or extended all tax returns. If the IRS has not yet requested a tax return for a particular year, you must file it. You must have either paid or arranged for the payment of any tax to ensure that you are on track with your payments. If your payments are current, you can request penalty abatement and an open installment agreement. You must also have a clean record of penalty violations to be eligible. You cannot qualify for a penalty reduction if you have had penalties in the three preceding tax years.

 

How to request an IRS Penalty Absent

Two methods are common for asking for penalty relief.

  • After the IRS has assessed a penalty, you can file a penalty reduction. This can be done by sending a penalty abatement email, calling the IRS, or consulting a tax professional.
  • After the penalty has been paid, you can ask for a refund via Form 843 "Claim for Refund" and "Request for Abatement". The claim must be filed within three years from the due date or two years after the date the penalty was paid.

Supporting documents may be required if you are requesting a penalty reduction. You will need a copy of the death certificate if you claim that a loved one died before you can file your penalty abatement request. You will also need to have doctor's notes and any insurance claims relating to fire, theft, or natural disaster. You should send copies of the documentation to the IRS, not the original. You can request penalty relief verbally by contacting your local IRS office. You should know that the IRS may deny your request for penalty relief. This means you can't apply again.

 

 

 

Why are so few people granted an OIC?

First, most applicants may not qualify. First, not all applicants will be eligible. Second, they may have future income or equity that could pay their tax liability. This is generally 10 years after the tax was assessed. A taxpayer may be able to pay $20,000 of tax debt and have $50,000 in a retirement account. The IRS will not accept a solvent taxpayer unless there are exceptional circumstances.

It may also be prohibitively expensive to settle. The taxpayer might not be able to fund the OIC settlement.

Final Regulations were published on March 12, 2020. They increased the OIC user fees from $186 to $2005 for OIC applications received after 4/27/2020. Although a 10% increase may seem excessive, it is only a fraction of the cost of an OIC. The OIC user fee is usually not prohibitive for many. What amount is required to settle the tax bill is the real cost. This is known as the "offer amount", and it represents the amount that the IRS will accept to settle a tax invoice.

 

Taxpayers will not be eligible for an OIC if they have not filed all tax returns and paid all estimated taxes for the current fiscal year. Business owners who have employees must have made all federal tax deposits for their current quarter to be eligible. An OIC is not available to taxpayers who are in bankruptcy.

 

The true cost: The offer amount

Many people believe that the IRS negotiates with taxpayers about the amount it will take for the tax bill to be paid. Some people believe the IRS will take a small percentage of the tax bill or waive penalties or interest. These myths are false.

An OIC is granted to taxpayers who meet the requirements. The IRS will determine how much it can offer. An OIC's "offer amount" is the amount that the IRS can reasonably collect from the taxpayer before the statute expires. This is their "Reasonable Collection Potential". RCP is the IRS's accepted amount to settle tax liabilities. RCP equals the taxpayer's net realizable equity (NRE) and a portion of their future disposable income (usually 12 to 24 months depending on the OIC payment methods).

 

 

A visual representation of the OIC settlement amount

Let's take an example to show how offer amounts are calculated. Let's say that a taxpayer owes $50,000 in 2016. The IRS also has 100 months to collect.

NRE in assets, (only asset: the home): 10,000

A mortgage is required to purchase a home.

Fair market value: $150,000

Value of home at "quick sell value" (QSV of 80% = $120,000) (IRS rule that values assets at (QSV).

A loan of $110,000

NRE: $120,000 QSV (less $110,000 Loan) = $10,000

Future monthly disposable Income (MDI), $200 per month

Two earners with allowable IRS living expenses (subjects to IRS Collection Financial Standards limits on taxpayers):

Monthly average gross income of $6,000

The IRS Collection Financial Standards limit monthly average living expenses and expenses to generate income to $5,800. This includes categories like food, clothing, and misc. ; housing/utilities, transportation expenses, medical expenses, and other expenses such as taxes paid; term life insurance; child care costs; court-ordered payment, etc.

MDI: $6,000 (average monthly gross income) less $5,800 = $200 (average living expenses per month).

First, does the taxpayer meet the requirements for an OIC? The taxpayer is eligible for an OIC in this instance. The taxpayer has $20,000 in NRE and $200 MDI. These funds will not be paid to the IRS before the collection statute ends.

 

Here's how they can be qualified: The taxpayer's total "ability" to pay the IRS before it expires is equal to $10,000 (equity), plus the amount it could charge the taxpayer in monthly payment ($200 per month in MDI for 100months or $20,000) before the collection statute expires, or $30,000 total. The IRS will not collect any tax liability due in full before the expiration of the collection statute because the $30,000 is less than the $50,000 total amount owed. The IRS can write off $20,000 if $50,000 is owed less than $30,000 in the ability to pay.

Next is the offer amount. The taxpayer will not have to pay $30,000, but rather a calculation of the NRE and a future multiplier for MDI. The taxpayer can choose which payment option they prefer to determine the future multiplier for MDI. The offer amount can be paid in one of two ways. A lump-sum cash offer pays the offer in five or fewer installments, and a periodic payment option allows the taxpayer to pay in six or more monthly installments for 24 months. The future income multiplier will be 12 months if the taxpayer chooses to pay the IRS via the lump sum cash option. If the taxpayer uses a periodic payment offer, the future income multiplier will be 24 months.

 

 

The lump-sum cash offer is $12,000. This represents $10,000. The taxpayer can settle their tax bill of $50,000 if they can show the IRS that their NRE amount is $10,000 and that their MDI is $200 per month. TIP: The NRE and MDI calculations involve many complex rules that must be followed to accurately calculate OIC eligibility and the offer amount. If these calculations are missed, taxpayers may discover that they are not eligible or that they have a higher offer amount than they can pay in the future.

As illustrated in the example, the real cost is the "offer amount." Can a taxpayer pay $12,400 for their tax bill? Many people cannot, and therefore cannot, use the OIC program.

 

There are two upfront fees when you submit an OIC to IRS for acceptance. The $205 user fee is one and the partial payment of the offer amount is the other. The taxpayer must be able to pay some of the OIC unless they are a low-income taxpayer. Any upfront payment is non-refundable.

OIC Upfront Costs

The IRS will request that the taxpayer pay a portion of the OIC offer amount along with the $205 user fee. The IRS will ask for 20% of the offer amount if the taxpayer chooses a lump sum payment. This would mean that 20% of $12,400 ($2,480) would be required.

 

 

The IRS will require the taxpayer to pay monthly payments if they choose the periodic payment option. OICs typically take between 7-and 12 months. This means that taxpayers can send the IRS 7-12 months’ worth of payments while they are being reviewed. The payments can be substantial and the IRS may not accept them. In 2019, 1 of 3 OIC applications was approved.

OIC costs don't end here. If their OIC is accepted, taxpayers will lose their next tax refund. Tax professionals may charge fees. You can also add additional costs to the equation if there is an appeal ( 15% of OIC applications go directly to IRS appeals to resolve any disagreements).

The OIC is a costly and inefficient solution if the taxpayer isn't sure if their OIC will be approved with the amount they propose to offer.

 

Alternatives

Low-income taxpayers don't have to pay an OIC user fee, down payment, or have to make a substantial financial outlay for submitting an OIC. According to the IRS, low-income taxpayers are taxpayers who earn less than 250% of the poverty level for their household size and income. These income threshold amounts are provided by IRS Form 656 (the OIC Application). Low-income taxpayers must still be able to pay the amount within the agreed time frame after the OIC approval.

Other IRS collection options for taxpayers include Currently Not Collectible status (CNC), installment agreements, and a Partial Pay Installation Agreement (PPIA). The IRS will not accept taxpayers’ monthly disposable income if they are in CNC status. PPIA is a status where the taxpayer can pay the IRS monthly but cannot pay the entire tax bill before the collection statute ends.

 

 

PPIA and CNC can be more effective than OIC as these agreements don't always require the taxpayer to pay the IRS out of the equity in assets. In financial hardship, taxpayers will not be required to use equity (i.e. Equity in a home or savings is not available to taxpayers who are experiencing financial hardship. The bank won't give a taxpayer a home equity loan. PPIA and CNC are more realistic options for taxpayers.

Both of these agreements may be more beneficial financially if the taxpayer is eligible. Both CNC and PPIA are temporary agreements between the IRS. The IRS may request to renegotiate terms if the taxpayer's financial situation improves before the collection statute ends.

 



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نوشته شده توسط : احمد رضا

 

How Does Tax Relief Work?

 

 

Tax Frequently asked questions

 

How can I file taxes free of charge or get tax help for free? 

Many online tax-filing firms have partnered with the IRS to offer tax-filing services for free through the Free File program. This program is available for taxpayers earning less than $73,000 per year. Many tax software companies offer programs that don't depend on income. TurboTax, for example, offers a free edition to people who have a 1040 return and don't need to file additional schedules for itemized deductions and self-employment income.

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The IRS offers free personalized tax assistance through its Volunteer Income Tax Assistance (VITA), and Tax Counseling for the Elderly programs. VITA offers tax assistance for those with limited English and people earning less than $58,000. The IRS offers a tool called Get Free Tax Prep Help that allows you to find a tax-filing assistance program near you.

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Are there tax incentives for the year following Dec 31? 

Yes. Yes. You still have time to make tax-advantaged contributions for several types of accounts up to the tax deadline.

If you're 50 years old or younger, you can contribute up to $6,000 to your IRA for 2021. Based on your income and any retirement plans at work, contributions could be tax-deductible. You can also contribute to a Roth IRA. This is non-tax-deductible, but it grows tax-free if you are single and have earned less than $140,000 by 2021. If you are married filing jointly, you will get $208,000.

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You can contribute tax-deductible to a simplified employee pension or a solo plan 401(k) if you were self-employed.

If your 2021 health insurance policy had a minimum $1,400 deductible for self-only coverage and $2,800 for family coverage, you may be eligible to make tax-deductible contributions. HSA contributions can be tax-deductible. The money grows tax-deferred and can be withdrawn tax-free for any health care expenses.

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The IRS will waive this 2018 tax penalty for more than 400,000 filers 

 

My children can contribute to a Roth IRA. 

Yes, if they earn any income in 2021, they can contribute to a Roth IRA until April 18, 2022. This is a great way for them to save tax-free and have the option to tap into their savings earlier. After age 59 1/2, they can withdraw their earnings tax-free. They can also take any amount at any time, without penalty or taxes, which could help with a down payment on a house, a car purchase, or an emergency fund.

They can contribute as much as they earn from work for the year. The maximum contribution is $6,000 in 2021. To help their children get started, parents often match their children’s contributions.

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When is my tax refund due? 

It all depends on how and when you filed your tax returns. If you file electronically, the refund will be deposited directly into your bank account. You will get the money faster - typically within 21 days. For a direct deposit to multiple accounts, you can include the routing number of your bank and your account number in your Form 1040. You can also submit Form 8888 along with your tax return.

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If you file a paper form return, it can take longer. It usually takes about two months and may take longer if you request a paper check.

The IRS's Where's My Rebate? The tool allows you to check the status of your refund. tool. Enter your Social Security number and your filing status. Also, enter the dollar amount of your refund from your tax returns. The status of your refund can be checked 24 hours after you file electronically or 4 weeks after your mail a paper return.

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Delinquent Taxes Help | Delinquent Tax Issues | Community Tax 

 

What happens to me if I miss the deadline for tax filing? 

You must file for an extension before the tax-filing deadline. If you miss the deadline and owe money, you may be subject to a late filing penalty of up to 25% of your unpaid balance each month and a monthly penalty of 0.5% for failing to pay taxes on time. You won't get your refund if you miss the deadline.

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You must submit Form 4868 before April 18, 2022, to request an extension for 2021. The extension will be granted for up to 17 days. The IRS doesn't require you to explain why you are asking for an extension. However, you will need to calculate your tax liability and pay the amount you believe you owe. The extension is only for filing purposes. Late-payment penalties will not be assessed if you have paid 90% of your tax liability before the deadline.

This year, I have been working remotely. Is it possible to deduct the home office deduction? 

Only if you are self-employed. Employees who work for an employer cannot deduct home office expenses after a 2018 tax law change. This applies even if they worked remotely.

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If they use a portion of their home for business purposes, self-employed individuals can deduct the home office expenses. You don't need a separate space for your home office, but it must be somewhere you do not use any other (such as your kitchen table). You can deduct part of your rent, mortgage interest, utilities, and homeowners/renters' insurance if you are eligible. This is based on how much of your home you use for your home office. You can also opt for the simplified option. This is $5 per square footage of your home office up to 300 sq. feet. A maximum $1,500 deduction.

For the home office deduction to be claimed, fill out Form 8829 Expenses of Business Use of Your House and submit it with your self-employed income.

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Are my unemployment benefits taxable? 

The most difficult aspect of tax filing in 2020 was the unemployment benefits. These benefits are not usually taxable, but Congress temporarily modified the rules after tens to millions of Americans lost jobs due to the pandemic. They filed for unemployment benefits. The American Rescue Plan Act of 2020 was passed into law on March 11, 2021. It exempted up to $10,200 from tax form 2020.

This exemption does not apply to 2021 unemployment benefits. These benefits are subject to Medicare and Social Security taxes, but they are treated as normal income (just like wages).

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Is it possible to get a deduction on my taxes for charitable donations? 

To get a tax deduction for charitable contributions, you will usually have to itemize your deductions. This benefit is still available to itemizers. For 2021, those who take the standard deduction will still be eligible for a tax break for charitable contributions. Taxpayers can deduct $300 in charitable contributions under the Coronavirus Aid, Relief and Economic Security Act in 2020, regardless of whether they itemize. The deduction was extended to 2021 and increased to $600 for married couples filing jointly. You must make a gift in cash, and not appreciated stock, to qualify for this deduction. Your donation must also have gone directly towards the charity, not a donor-advised account.

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Help with IRS Debt: 11 Ways to Negotiate & Settle Tax Debt

 

What tax breaks are most often overlooked? 

The tax credit for savers can be worth up $1,000 per person (or $2,000 for couples). You must contribute to a 401(k), IRA, or other retirement savings plan. To qualify for the credit, you must also meet income limits - in 2021 you must have earned less than $66,000 if you are married filing jointly, $49 500 if you file as the head of household, and $33,000 if you are single.

In 2021, the child and dependent care tax credits were increased. The maximum credit for 2020 was 35% of childcare expenses up to $3,000 for one child, and $6,000 for two or more children. The maximum credit for 2021 was 50% of eligible expenses up to $8,000 per child, and $16,000 for any two children. For the tax year 2021, the credit is also refundable. You must have children younger than 13 years old or other qualifying dependents, and you must pay for their care while your spouse works or looks for work. Credit is available for daycare, preschool, or day camp costs.

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What should I do if I find out that I have missed deductions after filing my tax return? 

If you forget something or make a mistake, you have three years to file an amended tax return. You must file Form 1040X along with any changes. You can claim additional credits or deductions and get an extra refund.

You could file an amended tax return only on paper in the past. However, an amended return can be filed electronically for 2019, 2020, and 2021 returns that were originally submitted electronically (2018 amended returns must still have to be on paper). The IRS' Where's my Amended Return? The tool allows you to check the status of your amended returns and request a refund. tool.

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What tax records should I keep and what can be tossed? 

It is a good idea for tax returns to be kept forever (or a digital copy). Keep records that show your income, expenses, and deductions for at most three years from the tax filing deadline. This is generally the time it takes the IRS to begin an audit. If you are self-employed and have income from multiple sources, you may want to keep your records for at most six years. This is the time the IRS must initiate an audit. Audits can be conducted by different states at different times.

Keep some records for longer. Keep track of any stock or mutual fund purchases made in a taxable account. Also, keep records of significant home improvements that you make until you sell your house. Keep track of all non-deductible IRA contributions until the account is closed.

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What red flags can be used to trigger a tax audit 

If you haven't reported all your income, the IRS may contact you. If your W-2 or 1099 forms report income, the IRS will request copies. They may also ask you about discrepancies. The IRS may also contact you if your company has reported unusually high expenses or business losses. You will need to submit a letter from the charity confirming your donation if you are donating $250 or more to charity. There are additional requirements for larger gifts.

Before you file, double-check that your Social Security number has been included, that you have signed the return, and that there are no math errors. Keep track of your deductions and expenses for at least three years after your tax deadline to ensure you are ready to present your case to the IRS.

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Answering Commonly Asked Questions About IRS Tax Debt Relief  

 

Do I need to file a tax return as a college student? 

It all depends on what your income is and whether taxes were withheld from your paychecks. Single students who earned more than the standard $12,550 deduction in 2021 must file an income tax return. Earned income (from a job), and unearned income (such as from investments) are both included in the $12,550. If their unearned income, such as interest, dividends, unemployment compensation, or interest, exceeds $1,100, they must file a return.

If income taxes were withheld from your paychecks, you may be able to file a tax return to get your money back.

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How do I avoid tax fraud? 

Do not respond to any calls or emails that claim to be from IRS. If it has any questions or concerns about your return, the agency will send you an email. Be careful when choosing a tax preparer - your income tax return could be a gold mine for ID thieves. The IRS Preparer Tax Identification number must be used by tax preparers to sign your tax return. Never sign a tax return that is not filled out. The IRS Directory of Federal tax return preparers can help you find qualified tax preparers near you. If you have any questions, find out how to reach the preparer following the tax deadline.

For more information on how to protect yourself against the latest tax scams, see the IRS' Tax Scams/Consumer alerts.

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Should you itemize or take the standard deduction. 

The standard deduction is now taken by most people. It is significantly higher than in the past. The standard deduction for individuals under 65 years old is $12,550 for single filers, $18,800 per head of household, and $25,100 per married filing jointly. Taxpayers 65 years and older, can claim an additional $1,350 deduction, or $1,700 if filing under the single or head-of-household filing status.

The itemized deductions are calculated based on specific expenses such as charitable contributions and mortgage interest up to $10,000 per annum, as well medical expenses exceeding 7.5% of your adjusted income. If your itemized deductions exceed your standard deduction, you will file Schedule A to report them.

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Tax questins 

 

Most common tax questions: 

  • How can I get tax help or file taxes free of charge?
  • Is there a way to get additional tax breaks for the year following Dec. 31?
  • My children can contribute to a Roth IRA.
  • When will my tax refund arrive?
  • What happens if I miss the tax-filing deadline?
  • This year, I have been working remotely. Can I deduct the home office deduction?
  • Are my unemployment benefits taxable?
  • Do I itemize or should I take the standard deduction?
  • Can I claim a tax deduction on charitable donations?
  • What are the most overlooked tax benefits?
  • What should I do if I find out that I have not claimed certain deductions when I file my tax return?
  • What tax records should I keep and what tax records can I throw out?
  • What are the red flags that could trigger a tax audit and why?
  • Do college students need to file tax returns?
  • How can I avoid tax fraud?

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What can I do to reduce my tax bill? 

There are many ways to reduce your tax bill using deductions or credits. You can reduce your taxable income by using tax deductions, while tax credits will directly lower your tax liability.

You can reduce your taxable income if you earn income from a job. Your employer may offer a high-deductible health plan with access to a flexible spending account (FSA) and a health savings account.

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These accounts let you contribute pretax dollars to save or invest, or to pay for specific expenses. These contributions reduce your taxable income and can help you save money on your taxes.

You may be eligible for the child credit if you have dependents. This credit is partially refundable and was created in 2020 to help lower the cost of raising children. This credit is worth up to $2,000 in 2020 and lowers your tax bill dollar-for-dollar.

The American Rescue Plan has increased the per-child credit for your 2021 tax returns, increasing it to $3,600, or $3,000 depending upon the age of your child. For 2021, the credit is fully refundable. The IRS will send advance payments for the 2021 Child Credit to families to get it into their hands faster. This is expected to begin in July 2021. Please visit our 2021 Children Tax Credit blog post for more updates.

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What type of deductions am I eligible for 

 

 

What type of deductions am I eligible for? 

Nearly everyone is eligible for either the standard deduction or the itemized deductions which reduce your taxable income. These are the most significant deductions you have. For more information, see item 6 below.

While self-employed workers and business owners might have more options to reduce their taxes, employees still have many savings opportunities. When preparing Form 1040, employees can deduct contributions to IRAs and HSAs.

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Employees will not be required to deduct contributions to their 401(k), or other employer-sponsored retirement plans during the year. These dollars are already taken from your wages, as indicated on your Form W-2.

You can also deduct student loan interest when you meet certain income requirements, as well as home mortgage and state and local taxes.

You can deduct some of the costs associated with running your business, whether you are a side hustler, an independent contractor, or a small business owner. You can deduct your home office, self-employment taxes, supplies, equipment, and depreciation.

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What's the difference between effective and marginal tax rates? 

The United States has a progressive tax system. This means that as your income increases, you will fall into a higher marginal bracket. The U.S. has seven marginal brackets for 2020 and 2021. The lowest starting at 10% on taxable earnings above $1, and the highest at 37% for taxable income over $518,401 ($523,601 for 2021), for single filers, and $622,051 ($628,301 for 2021), for married couples filing jointly. Your marginal tax rate refers to the tax bracket in which your last taxed dollars fell. If your taxable income is $525,000 in 2021, your marginal tax rate will be 37% since this amount falls within the 37% bracket.

The effective tax rate is the percentage of your taxable income going toward income taxes. The easiest way to calculate your effective rate of tax is to first determine your taxable income, then calculate your total tax bill. To calculate your effective tax rate, divide your total tax by your tax-free income.

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If you have tax debt, here are 5 tips to set things right with the IRS

 

What is better, tax credit or a tax deduction? 

A tax credit is usually better than a tax deduction, all things being equal. Tax credits lower your tax liability dollar-for-dollar, while tax deductions lower your taxable income. If you have $10,000 in taxes to prepare, a $1,000 tax credit will reduce that amount.

Your income tax liability would not decrease if you earned $50,000 in taxable income and had a $1,000 tax deduction. Your taxable income would increase to $49,000 instead. This means that depending on your tax bracket, you could save $0 to $370 compared to $1,000 with a tax credit.

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How can I deduct medical expenses? 

If they exceed 7.5% of your adjusted income (AGI), the IRS allows you each year to deduct unreimbursed medical expenses. These expenses can be derived from:

  • Preventative care
  • Medical treatments
  • Surgeries
  • Vision and dental care
  • Visits by psychiatrists and psychologists
  • Prescription medication
  • Prescription appliances (glasses, contacts, false teeth, hearing aids, etc.
  • To receive this medical treatment, travel expenses (mileage, bus fare, and parking fees) are paid.

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The amount you can deduct will depend on how much income you have and whether you itemize. If your AGI is $100,000, and you itemize all your deductions, any unreimbursed medical expense over 7.5% or $7,500 (7.5% off $100,000) can be deducted. You can deduct $2,500 ($10,000-$7,500) if you have $10,000 in qualifying unreimbursed expenses

Do I need to itemize or claim the standard deduction? 

You may have wondered before the 2018 tax reform whether it was better to itemize deductions than just claim the standard deduction. The 2017 Tax Cuts and Jobs Act made it much easier to make that decision. If the standard deduction is lower than your tax bill, you don't usually itemize.

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It is now more difficult to justify itemizing deductions because the standard deduction almost doubled between 2017 and 2018. The standard deduction for single taxpayers will increase to $12,400 in 2020 and $24,800 for married taxpayers who file jointly. These amounts will rise to $12,550 in 2021 and $25,100 in 2021. To get the best tax savings, calculate your itemized deductions each year and compare them with the standard deduction.

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How do I keep up to date with tax laws and any changes 

 

How do I keep up to date with tax laws and any changes? 

The tax years 2020 and 2021 saw a lot of changes in tax law. It might seem difficult to keep up with all the updates. TurboTax keeps you informed about the most recent tax law changes each year. It also provides tax tips for the new tax year, so that you feel confident when filing.

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Are you looking for expert tax advice? TurboTax Live allows you to speak with real experts who can assist or do your taxes for free. You can get unlimited advice while you prepare your taxes, or you can have it done for you from start to finish. Find out more about TurboTax Live.

 

 



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Your IRS Taxpayer Rights  

 

What is Tax Relief? 

Tax relief is any program or policy that the government offers to individuals or businesses to reduce or eliminate their tax debts. 

There are many options for tax relief. These include universal tax cuts, targeted programs to benefit certain taxpayers, and initiatives that support specific goals. The child tax credit, for example, gives parents of minor children a tax break, while the tax credit for green improvements (e.g. energy-efficient windows) helps the United States achieve its goal of energy independence and cleaner air.

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KEY TAKEAWAYS 

  • many types of tax relief can be used to lower your tax bill and settle tax-related debts. 
  • Tax deductions allow you to deduct certain expenses, such as interest on a home mortgage, from your taxable income. This allows you to lower the amount of tax that you owe. 
  • Tax credits can directly reduce your tax bill, and may even provide a refund, even if no tax is owed. 
  • IRS Fresh Start helps individuals and companies pay back taxes and avoid a tax lien.

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Payroll Tax Debt Relief in California - My Tax Settlement 

 

Understanding Tax Relief 

Through tax credits, deductions, and exclusions, tax relief programs and initiatives can help taxpayers lower their tax bills. Some programs assist taxpayers with tax debts to reduce their tax bills and avoid liens.

Sometimes, the federal tax code is amended by government policy goals. In response to concerns over the lack of retirement savings in the United States, Congress created incentives for people to save in tax-advantaged savings accounts like IRAs or 401(ks)s to help them retire.

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Natural disasters can also result in tax relief. The IRS announced dozens of tax relief announcements for individuals and businesses that were affected by natural disasters such as tornadoes, flooding, hurricanes, and straight-line winds. This relief is usually in the form of penalty and interest waivers, an extension of filing and payment, and deductions for theft and casualty losses resulting from federally declared disasters.

If you don't file a timely claim to be reimbursed and the loss is reduced by the anticipated reimbursement, you can't deduct casualty or theft losses.

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Best Tax Relief Options For 2021 | TheCreditReview 

 

Tax deductions 

Tax deductions reduce your taxable income and lower your tax bill. You can either take the standard deduction, or you can itemize your deductions on Schedule A Form 1040-SR.

Standard deduction 

Your filing status, your age, and whether or not you are disabled, as well as the income tax return of another person, will determine how much standard deduction you can take. These are the standard deduction amounts applicable to the tax years 2021 and 2022:

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Standard Deductions 2021-2022 

Filing Status 

2021 Standard deduction 

2022 Standard deduction 

Single 

$12,550 

$12,950 

Filing Separately from Married 

$12,550 

$12,950 

Head of the Household 

$18,800 

$19,400 

Filing jointly by a married couple 

$25,100 

$25,900 

Surviving with Spouses 

$25,100 

$25,900 

 

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If you turn 65 years old or are legally blind, you can claim an additional deduction. This "additional standard deduction" for 2021 is $1,350 (or 1,700 if you file as a single or head-of-household) if your age is 65 or older, or blind. If you're 65 years old or blind, the amount will double. The standard deduction for 2022 is $1,400 ($1,750 for a head of household or single). 7 

You can be claimed as a dependent by another taxpayer if you earn more than $1,100. The standard deduction for 2021 can only be increased to $350 if your earned income exceeds $350. The deduction for 2022 is limited to $1,150, your earned income plus $400,  

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China's pandemic tax relief and what it means for trade firms - CGTN 

 

Itemized deductions 

Itemized deductions are expenses you can subtract from your adjusted gross to lower your tax bill and taxable income. Only if you do not claim the standard deduction, can you itemize your deductions? If the amount you are allowed to deduct exceeds the standard deduction, it is financially sensible to itemize. These are the most common itemized deductions:

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  • Mortgage interest and discount points for the first $750,000 in secured mortgage debt. If you purchased the house before Dec. 16, 2017, the $1 million will be deducted. 
  • Charitable donations 
  • Unreimbursed dental and medical expenses 
  • State and local taxes (SALT). 
  • Certain gambling losses 
  • Investment interest expenses 

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Tax relief is often targeted at specific taxpayers such as taxpayers who are facing unexpected costs from a hurricane or wildfire. 

 

Corporation tax reliefs and allowances | Money Donut 

 

Tax Credits 

Another form of tax relief is the tax credit. Tax deductions lower your taxable income but tax credits directly reduce the tax you owe.

Let's take an example. Let's say a taxpayer takes the standard deduction and pays $3,000. The person would also be eligible for a $1,000 tax credit. Their final tax bill would then be $2,000. A $1,000 tax deduction would net a $220 savings for someone in the 22% tax bracket.

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Tax credits are better than tax deductions because they lower the amount of tax that you owe and not only your taxable income. 

This tax relief is sometimes called a tax incentive, as it reimburses taxpayers for any expenditures that the government considers worthwhile. The American opportunity tax credit program and the lifetime credit programs offer tax credits for people who enroll in postsecondary education programs. Some other tax credits that are popular include:

  • Earned Income Tax Credit (EITC). 
  • Credit for child tax 
  • Tax credit for savers 
  • Premium tax credit for Health Insurance Marketplace

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Tax Exclusions 

Tax deductions are the amounts you subtract from your income. However, tax exclusions allow certain income types to be considered non-taxable. Tax exclusions can reduce your taxable income as well as your tax bill. You can, for example, exclude from your income child support payments, life-insurance death benefits, and any municipal bond income.

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Common tax exclusions include the one for employer-sponsored healthcare insurance. The premiums paid by your employer for health insurance are exempted from federal income tax and payroll taxes. In general, the premiums you pay are not included in your taxable income. Your tax bill will be lower if premiums are excluded, thereby reducing the cost of your health insurance coverage after taxes.

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You might be eligible for the exclusion on foreign earned income and exclusion on foreign housing if you have earned income abroad. You must be either a U.S citizen or a resident alien for an uninterrupted period that includes the entire tax year to qualify.

Selling a house is another popular exclusion. You can exempt up to $250,000 (or $500,000 if you are married filing jointly) from capital gains resulting from the sale or purchase of your primary residence. You must have lived in the house for at least two of the five previous years. Additionally, you cannot exclude the gains from another sale within the past two years.

Income that is exempted from tax purposes may not be recorded on the return in some cases. Other cases see it recorded in one area of the return and then deducted from another.

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Budget 2022 | Tax relief: These are all the big changes | Fin24 

 

Tax Debt Relief 

The IRS Fresh Start program assists taxpayers to catch up on their back taxes and avoid tax levies, wage garnishments, and jail time. The IRS Fresh Start program was launched in 2011. It is a series of amendments to the U.S tax code that simplifies the collection process and allows you to settle your tax debt for a fraction of the amount you owe. The program is open to both individuals and businesses.

There are four Fresh Start options available for taxpayers who are behind in their tax payments. 

  • Offer in compromise. This federal program allows you to settle your IRS tax debts for less than what you owe. This program is for taxpayers who owe more than they can afford to pay or if it would cause financial hardship.
  • Not currently collectible. The IRS has determined that your gross monthly income is not sufficient to pay the amount you owe. The IRS will not garnish your wages or levy your bank account to stop the collection of your debt. Instead, you can defer payments until you are financially ready to make them.
  • Installment agreement. You can pay your taxes with an IRS installment agreement. This allows you to make regular monthly payments over a specified, extended period. You may be subject to penalties and interest until your balance is paid in full.
  • Penalty abatement. You can have penalties reduced or removed by the IRS, but first, you need to prove that there was a valid reason you didn't pay your taxes on time. Fire, natural disasters, and other disturbances are all acceptable causes. The IRS may also reduce or eliminate penalties from your balance if you can prove that there was a legitimate reason for not paying taxes on time. The IRS says that "a lack or inability to obtain tax-related records is not a reasonable reason for failure to file or pay on schedule."

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It is important to remember that the Fresh Start program can be confusing and difficult to navigate. Consider consulting a tax professional if you have substantial tax debt. They can help you navigate the program and ensure that you get approved.

What is the difference between a tax credit and a tax deduction? 

Tax credits reduce the tax you owe and tax deductions lower your taxable income. Credits offer the greatest savings, while deductions can save you money on taxes. A $1,000 tax credit can lower your tax bill by the same $1,000. A $1,000 tax deduction will reduce your taxable income by the same amount. If you are in the 24% tax bracket, then a $1,000 tax deduction would reduce your tax bill by $240.

 

Tax Relief and Exemption Programs – City of Hartford 

 

 

What is the Standard Deduction for 2021? 

The standard deduction for 2021 is $12,550 for single or married taxpayers filing separately, $18,800 per head of household, and $25,100 for married filers filing jointly and their surviving spouses. 

What is the Standard Deduction for 2022? 

The standard deduction for 2022 is $12,950 for married and single taxpayers, $19 400 for heads of household, and $25,900 respectively for married filers filing jointly. 

What is the annual gift exclusion for 2022? 

For 2022, the annual exclusion for gifts will increase to $16,000 from $15,000 for 2021. This means that you can gift up to $16,000 tax-free without having to use any of your estate or lifetime gifts.

 

There are differences between tax credits, exemptions, and reliefs. 

Tax credits 

Tax credits can directly lower the tax you pay. Tax credits can be used for the entire tax year. Some tax credits can be claimed automatically, while others must be claimed. You can access my account by clicking the icon 'Manage tax 2022'.

You can't get a refund for any tax credits that you haven't used and they cannot be carried over to another tax year.

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Allergy to tax 

Tax reliefs directly lower your income tax liability. You may be eligible for a refund of the tax paid. The rate of tax that you pay will determine the amount of relief you get.

Your income will be reduced if you pay 40% tax and the remainder is subject to 40% tax. It will be reduced by the relief, and the rest is taxed at 20%.

You can apply for these tax reductions using my account by clicking the icon 'Manage tax 2022'. 

Tax exemptions 

Certain types of income may not be subject to tax. To be eligible for an exemption, you must meet certain conditions. You can qualify for an exemption by meeting certain conditions, such as marginal relief or some social welfare payments.

 

Tax relief companies advertise their assistance to taxpayers in distress on television, radio, and the internet. These companies will charge you an upfront fee that can reach thousands of dollars. They claim they can help reduce or eliminate tax debts, stop back-tax collection, and apply for legitimate IRS hardship programs. Most taxpayers are not eligible for these programs. The companies that offer them don't pay the tax debt and don't send the IRS the paperwork requesting participation. To make matters worse, some of these companies refuse to refund taxpayers and place people in even more debt.

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Several taxpayers have filed complaints to the Federal Trade Commission (FTC). They claimed that after signing up for these companies and paying thousands in upfront fees, the companies took more of their money by charging unauthorized charges to credit cards or withdrawing from their bank accounts.

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The FTC is the national consumer protection agency. If you owe taxes back and aren't sure how to pay them, don't panic. Take a deep breath and think about your options. It's better to negotiate a payment plan directly with your creditor than to have someone else do it for you. This is also true if you owe money to the IRS or your state's comptroller.

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Best Tax Relief Services: Top 5 Companies For Tax Debt Help

 

IRS Assistance for Taxpayers 

You can submit an Installment Agreement Request (Form 9455) with your tax return if you owe taxes but are unable to pay the IRS fully. If you owe less than $10,000, the IRS may not deny you a request for an installment agreement. You should still make sure you pay the full amount. Even if you request an installment agreement, interest will be charged and a penalty for late payments. By establishing an installment agreement and paying your installments upfront, you can avoid IRS collection notices or actions such as a Notice Federal Tax Lien and an IRS levy.

Many IRS tax relief programs can help you with back taxes. These include the Fresh Start initiative. 

  • An Installment agreement is available for people who are unable to pay all of their tax debt at once. This program allows individuals to make smaller monthly payments until their entire debt is paid.
    • The IRS increased the threshold for streamlined installment arrangements from $25,000 to $50,000 of tax debt and increased the maximum repayment term to five to six years under its Fresh Start initiative. The IRS allows taxpayers who owe less than $50,000 to apply online. They don't need to fill out an IRS Collection Statement (Form 433A, 433B, or Form 433F).
  • An Offer in Compromise allows taxpayers to permanently settle their tax debts for less than what they owe. OIC is a valuable tool for people who are in limited circumstances. It allows taxpayers to permanently settle their tax debt for less than the amount they owe.
    • The IRS extended the OIC program under its Fresh Start initiative to include a wider range of taxpayers in need. The IRS will reject any offer if the IRS believes that the liability can be fully paid either in a lump sum or by installment agreements. On its website, the IRS guides choosing a tax professional to serve as an OIC.

The IRS may offer penalty abatement to individuals who have not paid their taxes due to special hardship in very limited circumstances. The IRS might forgive penalties if the taxpayer meets very specific criteria. Interest abatement may be offered in limited circumstances and is rarely available. These programs can eliminate interest or penalties, but you still owe taxes. Be wary of tax relief companies that promise to eliminate interest or penalties. There is very little relief available. They should meet with you face-to-face to discuss your options and the fee structure.

The IRS states that you can apply to an Installment Agreement, OIC, or penalty or interest abatement by yourself. If you prefer third-party assistance in negotiating with the IRS, only certain tax professionals -- Enrolled Agents (federally-authorized tax practitioners who can represent taxpayers before all administrative levels of the IRS), Certified Public Accountants (CPAs), and attorneys have the authority to represent you. They should meet with you face-to-face to discuss your options and the fee structure.

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Before you sign any agreement, make sure to read the refund policy if you are required to pay an upfront fee for representation in tax collection matters. You should also check to make sure that the default billing rate applies to all employees of a company. This does not apply to tax professionals. Even early in your representation, a high default billing rate could quickly eat up a significant portion of your upfront payment.

The IRS Taxpayer Advocate Service is an independent agency that can help you if you have tax problems you have not been able to solve yourself. If your problems are causing financial hardship for you or your business, you may be subject to adverse collection actions by the IRS.

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State Tax Relief Programs 

Although it is like the IRS process, the tax settlement process with states is different. For example, penalties for taxpayers can be waived in some states but not interest. In some states, penalties cannot be waived but interest can. In some states, legitimate tax debts cannot be reduced. Contact your state comptroller for more information. Visit the National Association of State Auditors, Comptrollers, and Treasurers (NASACT), nasact.org.

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Problems With Tax Relief Companies and Representatives 

The IRS Office of Professional Responsibility is concerned about questionable practices in tax debt resolution. Send problems to the IRS using Form 14157, Complaint: Return Preparer. The IRS Return Preparer Office will investigate the complaint and, if necessary, send it to the IRS Office of Professional Responsibility.

Companies and individuals who: 

  • We guarantee that you will be free from your tax obligations. 
  • Falsely state the time it takes to process a request for debt relief; 
  • In financial statements that are submitted to the IRS, you should not include relevant asset information. 

You can also file a complaint online or by telephone to the FTC: The FTC enters consumer complaints into the Consumer Sentinel Network. This secure online database is used by hundreds of civil and criminal law enforcement agencies across the U.S. 

 

Taxpayer Tips 

If you owe taxes or are having difficulty meeting your tax obligations: 

  • Read your notices from your state comptroller or the IRS. Ask these agencies about collection options.
  • Avoid aggravation by not listening to businesses that claim you are eligible for a tax relief program that will resolve your tax debt. This decision can only be made by the IRS or your state's comptroller. To determine if you are eligible for an offer of compromise, read the IRS Offer in Compromise Booklet Form 656-B and then use this IRS online tool.
  • If the full fee for services is not requested upfront, with no explanation as to how services will be charged or whether refunds will be given, think twice. 

 



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 What is Discrimination at workplace?

The 1964 Civil Rights Act prohibits discrimination in employment based on race, color, or national origin. The Age Discrimination in Employment Act (1967), extended the prohibition on discrimination to include age. Many states and the federal government have since stopped discriminating based on age, gender, citizenship, genetic information, and veteran status. Protected classifications are a group of people who have certain characteristics that are protected under anti-discrimination laws. These include sex, age, and race as well as veterans' status.

Two types of discrimination - Disparate impact and disparate treatment

Discriminatory treatment is when an employer treats employees from a protected group worse than others. The discriminatory impact is where an employer uses a neutral decision-making process with a discriminatory effect but does not intend to discriminate. A height requirement or a skills test that discriminates against members of protected classes, such as Hispanics, Asians, or females, is one example. Griggs v. Duke Power Co., 401 U.S. 424 (1971).

Discrimination cases involving disparate are rare. More cases involve discriminatory treatment. MEL discusses discrimination mainly in terms of discriminatory treatment.

Unlawful Discrimination- The Exception to Rule

Most forms of employment discrimination, surprisingly, are legal. If education is important, employers can legally prefer a younger applicant who has a degree from a prestigious university to one who is less qualified. The employer may have a discriminatory motive for preferring a higher education candidate, but the motive is legitimate and rational. Employment decisions, even if they seem illogical, aren't illegal unless they are motivated in part by the protected class of an employee. For example, an employer might refuse to hire a 50-year-old female Asian who was born under the Aquarius sign. Even though it may seem absurd, discrimination based upon astrological signs is not prohibited by law. It was legal as long as the decision of the employer was not motivated by the employee’s race, age, gender, or gender.

Proving Illegal Motivation

It is difficult to prove unlawful motivation. Motive is invisible. It is impossible to feel or touch what someone thinks. Plus, most discriminators are either unable to see their discriminatory motives or clever enough to hide them. Therefore, there will rarely be any 'eyewitness testimony' as to the employer’s mental processes. United States Postal Service Bd. Bd. It is called "direct evidence" of discrimination when it is present.

Direct Evidence Of Discrimination

Direct evidence of discrimination refers to "evidence that, if believed", would support the conclusion that the employer engaged in unlawful discrimination. Jacklyn v. Schering -Plough Healthcare Prods. Sales Corp., 176 F.3d 921, 926 (6th Cor. 1999). Direct evidence can be obtained from decision-makers who make the following statements:

  • Defamatory remarks about the protected class generally ("You can't teach an elderly salesman how to market using social media")
  • Discrediting remarks about a protected characteristic of an individual, especially when it comes to work ("Tiffany is too busy because her son is disabled")
  • Remarks that reflect stereotypical views of people from a protected group ("Gretta is so bipolar. She will do something next that I don't know about.
  • Slurs and demeaning jokes that are based on protected characteristics ("I would like to ask you how old, but I know you forgot how high you can count")

Circumstantial Evidence

A discrimination claimant may have only circumstantial evidence that suggests unlawful bias. Kline v. Tenn. Valley Auth., 128 F.3d 337, 348 (6th Cor. 1997) (outlining the method by which a plaintiff can prove unlawful discrimination by the ADEA). Circumstantial evidence refers to proof that, while it does not establish discriminatory animus, allows a fact-finder to draw a reasonable inference of discrimination. Kline. 128 F.3d 348. You can use circumstantial evidence to support bias:

  • Treatment so extreme, inexplicable, unjust, or severe that it suggests discrimination
  • An employer's history of bias towards younger employees
  • Statistics show statistically significant differences between males and females in terms of the number of men hired or fired.
  • Neglective treatment of workers in the protected class, but not of those outside it and vice versa
  • Accusations or complaints about similar discriminatory treatment of protected class members by others
  • Without justification, violation of company policy regarding protected workers
  • Employers may use false reasons for adverse treatment to cover up the true reason.

One common thread in circumstantial evidence is how "comparators" are treated. These are employees who are similarly situated to the protected class. Employers that treat comparators in the same way as protected class employees will have evidence of discrimination against protected class employees and vice versa. Mickey v. Zeidler Tool and Die Co., 516 F.3d 516, 521-22 (6th Cor. 2008).

Pretext Evidence of Discrimination

An unjustified or false reason for a discriminatory employment action against an employee can shift the burden of proof in favor of the victim in cases where there is no direct, statistical, or comparator evidence. This is due to the U.S. Supreme Court's "burden-shifting", process to offset the difficulty of finding direct evidence of intentional discrimination. The burden-shifting process requires the employer to give reasons for the adverse action and allows the employee the right to attack the employer's stated reason. The jury can conclude that unlawful discrimination is being committed if the employer gives false reasons as a cover-up.

Employers know the true reason behind their actions better than anyone else, so proving that they are lying about the reasons is a way to prove unlawful discrimination. Employers who lie or give false reasons can be found guilty of unlawful discrimination by the jury.

In Discrimination Cases, Damages

Unlawful discrimination can be proven by an employee and the employee is entitled to be put in the same position as if the discrimination had not occurred. These can include lost wages, past or future, damages for emotional pain and suffering, and, in certain cases, attorneys' fees.

Discrimination in employment can take two forms: disparate (i.e. differing) treatment or disparate impact. Disparate Impact refers to the differing treatment that results from a neutral employment situation, such as a skill or agility test. Disparate impact discrimination is not addressed in this article. 

Disparate treatment is a form of discrimination that requires evidence that an employee's protected group was a motivating factor in the adverse employment decision. An example of age discrimination is where the employee must show that the employer made an adverse employment decision because of his or her age.

Bias motivates

Many discriminators don't admit to discrimination, and some actively deny it. Some people may believe they were not motivated by an illegal bias, even though it was. Employment discrimination can be extremely difficult, but not impossible to prove. You will need to prove employment discrimination using some or all the following evidence

  1. Direct evidence (or "smoking gun") such as:
    1. Discriminatory remarks
    2. slurs;
    3. Bias admissions ("women shouldn't be in law enforcement/shouldn't be on construction sites/are poor at math")
    4. Discriminatory or demeaning treatment or jokes
  2. Indirect evidence such as:
    1. Statistics (an all-white male executive team and a higher than expected percentage of older workers laid off);
    2. Other cases of discrimination similar to this;
    3. Employer fails to adhere to its policies regarding people in the protected classes.
  3. The pretext is a false excuse used by an employer to hide an illegal reason.

 

Proving Pretext

The U.S. Supreme Court adopted a process to prove unlawful discrimination because motivation is not visible. The process begins with what lawyers refer to as a "prima facie case". To prove prima facie, you must have:

  1. The employee is part of a protected class.
  2. The job is suitable for the employee.
  3. The employee was fired, demoted, or treated worse than anyone in the protected class.
  4. Discrimination caused injury to the employee (e.g., loss of wages or compensable injury).

If the discrimination victim can prove a prima facie case, he/she will prevail, unless the employer gives a valid, non-discriminatory explanation for its decision.

The employer does not need to give a discriminatory reason. The employer does not need to prove that it had a discriminatory reason. The victim can, however, attack the reason stated by the employer as pretextual if it states that the reason was not discriminatory. If the reason stated is not the true reason, or not sufficient to justify the adverse employment decision, it is pretextual. A judge or jury could infer from the false reason given by the employer that the employer attempted to hide an illegal reason.

 



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۸ مزیت طراحی وب سایت برای کسب‌وکارها

 

 

66 درصد از مردم ترجیح می دهند سایتی زیبا را در مقابل سایتی ساده ببینند . طراحی سایت شما بخش مهمی از حضور بازاریابی آنلاین شما است ، برای ایجاد یک وب سایت خوب برای تجارت خود ، باید اهمیت آموزش طراحی وب سایت را درک کنید .

چرا طراحی وب سایت مهم است

1. اولین ذهنیت را برای کاربر ایجاد می کند
هنگامی که مخاطبان شما از وب سایت شما بازدید می کنند ، اولین ذهنیت از کسب و کار و برند شما برای کاربر ایجاد می شود . کاربران ظرف چند ثانیه درباره شغل شما داوری می کنند و هدف شما باید گذاشتن تاثیر مثبت بر کاربر باشد .

اگر وب سایت شما ناخوشایند یا منسوخ باشد ، مخاطبان سایت تصور منفی از تجارت شما خواهد داشت و باعث می شود وب سایت شما را ترک کنندو از وب سایت رقیبتان دیدن کنند .

آموزش طراحی سایت فروشگاهی از این جهت اهمیت دارد که بر نحوه درک مخاطبان از نام تجاری شما تأثیر می گذارد . یک وب سایت مناسب باعث می شود كه آنها در صفحه باقی بمانند و در مورد شغل تان بیاموزند .

2

. این به استراتژی بهینه سازی موتور جستجو (SEO) شما کمک می کند
بسیاری از عناصر و شیوه های طراحی سایت بر نحوه انتشار مطالب در وب سایت تأثیر می گذارند ، که به نوبه خود بر نحوه خزیدن عناصر موتور جستجو و ایندکس شدن وب سایت شما تأثیر می گذارد .

گذشته از نحوه انتشار محتوا در وب سایت شما ، برخی از عناصر طراحی وب می توانند به طور مستقیم بر سئو تأثیر بگذارند . به عبارت ساده ، کدهای سایت شما نیاز به سئو دارد .

بهترین راه برای اطمینان از شیوه های مناسب آموزش سئو (و متعاقب آن مشاهده موتور جستجو) همکاری با آژانس طراحی وب سایت است که می داند چه کاری انجام دهد.

 

3. این احساس را برای خدمات به مشتری ایجاد می کند
مردم می توانند با مراجعه به وب سایت در مورد نحوه برخورد با آنها قضاوت کنند . طراحی سایت شما به آنها این بینش را می دهد که چگونه مخاطبان را پشتیبانی میکنید . اگر هیچ تلاشی برای طراحی وب سایت خود نکنید ، مخاطبان شما می دانند که شما هیچ تلاشی برای کمک به آنها نخواهید کرد .

وب سایت شما مانند نماینده خدمات به مشتری است . اگر وب سایت شما مدرن و جذاب باشد ، مخاطبان از صفحه شما استقبال بیشتری می کنند و به شما این احساس را می دهد که از افراد جدیدی که به وب سایت شما بازدید می کنند استقبال کنید.

از طرف دیگر ، یک سایت قدیمی و ناپایدار باعث می شود که تجارت شما سرد و دور از ذهن باشد . مردم نمی خواهند شغلی را انتخاب كنند كه به اندازه كافی برای آنها ارزش قائل نباشد تا احساس خوبی برای اولین بار ایجاد كنند.

4. باعث ایجاد اعتماد کاربران شما می شود
مردم به وب سایتهای با طراحی ضعیف اعتماد ندارند . اگر آنها شاهد طراحی ضعیف شما باشند یا اطلاعات قدیمی به نظر برسند ، به سایت شما اعتماد نخواهند کرد.

تصور کنید شخصی که به دنبال سفارش عمده با یک شرکت تولیدی است و قرار است هزینه هنگفتی پرداخت کند ، اگر به طراحی وب سایت شما اعتماد نداشته باشد ، باعث میشود به وب سایت رقیبتان مراجعه کند . به طور کلی ایجاد اعتماد با مخاطبان بسیار مهم است تا در سایت شما باقی بمانند .

5- رقبای شما در حال انجام آن هستند
رقبای شما از قبل سایت خود را طراحی کرده اند . اگر می خواهید با آنها در رقابت باشید ، باید از تکنیک‌های افزایش سرعت سایت استفاده کنید . شما می خواهید وب سایت شما از سایر رقبا متمایز باشد . اگر یک وب سایت قدیمی ، منسوخ و کم کیفیت داشته باشید ، رقیب شما از شما پیشی می گیرد . وب سایت خوب طراحی شده آنها عملکرد بهتری نسبت به وب سایت شما دارد .

این بدان معنی است که آنها منجر به جذب کاربران بیشتر می شوند زیرا صفحه آنها جذاب تر است . وقتی در حال رقابت با مشاغل دیگر هستید ، خدمات مشابه و قیمت گذاری مشابهی دارید ، تنها به یک چیز نیاز دارید که باعث می شود تجارت شما از بقیه متمایز شود .
یک طراحی وب سایت خوب فرصتی برای کسب و کار شما برای نشان دادن ویژگی های منحصر به فرد شما است .

6. سازگاری

شما باید در هر صفحه در وب سایت خود فونت ها ، سبک ها و طرح های یکسانی داشته باشید . اگر در هر صفحه طراحی متفاوتی دارید ، باعث می شود سایت غیر حرفه ای به نظر برسد . همچنین ، شناختن نام تجاری چالش برانگیز می کند زیرا مخاطبان متوجه نمی شوندکدام یک از رنگها را با مارک شما ارتباط دهند .



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نوشته شده توسط : احمد رضا

۸ مزیت طراحی وب سایت برای کسب‌وکارها

 

 

66 درصد از مردم ترجیح می دهند سایتی زیبا را در مقابل سایتی ساده ببینند . طراحی سایت شما بخش مهمی از حضور بازاریابی آنلاین شما است ، برای ایجاد یک وب سایت خوب برای تجارت خود ، باید اهمیت آموزش طراحی وب سایت را درک کنید .

چرا طراحی وب سایت مهم است

1. اولین ذهنیت را برای کاربر ایجاد می کند
هنگامی که مخاطبان شما از وب سایت شما بازدید می کنند ، اولین ذهنیت از کسب و کار و برند شما برای کاربر ایجاد می شود . کاربران ظرف چند ثانیه درباره شغل شما داوری می کنند و هدف شما باید گذاشتن تاثیر مثبت بر کاربر باشد .

اگر وب سایت شما ناخوشایند یا منسوخ باشد ، مخاطبان سایت تصور منفی از تجارت شما خواهد داشت و باعث می شود وب سایت شما را ترک کنندو از وب سایت رقیبتان دیدن کنند .

آموزش طراحی سایت فروشگاهی از این جهت اهمیت دارد که بر نحوه درک مخاطبان از نام تجاری شما تأثیر می گذارد . یک وب سایت مناسب باعث می شود كه آنها در صفحه باقی بمانند و در مورد شغل تان بیاموزند .

2

. این به استراتژی بهینه سازی موتور جستجو (SEO) شما کمک می کند
بسیاری از عناصر و شیوه های طراحی سایت بر نحوه انتشار مطالب در وب سایت تأثیر می گذارند ، که به نوبه خود بر نحوه خزیدن عناصر موتور جستجو و ایندکس شدن وب سایت شما تأثیر می گذارد .

گذشته از نحوه انتشار محتوا در وب سایت شما ، برخی از عناصر طراحی وب می توانند به طور مستقیم بر سئو تأثیر بگذارند . به عبارت ساده ، کدهای سایت شما نیاز به سئو دارد .

بهترین راه برای اطمینان از شیوه های مناسب آموزش سئو (و متعاقب آن مشاهده موتور جستجو) همکاری با آژانس طراحی وب سایت است که می داند چه کاری انجام دهد.

 

3. این احساس را برای خدمات به مشتری ایجاد می کند
مردم می توانند با مراجعه به وب سایت در مورد نحوه برخورد با آنها قضاوت کنند . طراحی سایت شما به آنها این بینش را می دهد که چگونه مخاطبان را پشتیبانی میکنید . اگر هیچ تلاشی برای طراحی وب سایت خود نکنید ، مخاطبان شما می دانند که شما هیچ تلاشی برای کمک به آنها نخواهید کرد .

وب سایت شما مانند نماینده خدمات به مشتری است . اگر وب سایت شما مدرن و جذاب باشد ، مخاطبان از صفحه شما استقبال بیشتری می کنند و به شما این احساس را می دهد که از افراد جدیدی که به وب سایت شما بازدید می کنند استقبال کنید.

از طرف دیگر ، یک سایت قدیمی و ناپایدار باعث می شود که تجارت شما سرد و دور از ذهن باشد . مردم نمی خواهند شغلی را انتخاب كنند كه به اندازه كافی برای آنها ارزش قائل نباشد تا احساس خوبی برای اولین بار ایجاد كنند.

4. باعث ایجاد اعتماد کاربران شما می شود
مردم به وب سایتهای با طراحی ضعیف اعتماد ندارند . اگر آنها شاهد طراحی ضعیف شما باشند یا اطلاعات قدیمی به نظر برسند ، به سایت شما اعتماد نخواهند کرد.

تصور کنید شخصی که به دنبال سفارش عمده با یک شرکت تولیدی است و قرار است هزینه هنگفتی پرداخت کند ، اگر به طراحی وب سایت شما اعتماد نداشته باشد ، باعث میشود به وب سایت رقیبتان مراجعه کند . به طور کلی ایجاد اعتماد با مخاطبان بسیار مهم است تا در سایت شما باقی بمانند .

5- رقبای شما در حال انجام آن هستند
رقبای شما از قبل سایت خود را طراحی کرده اند . اگر می خواهید با آنها در رقابت باشید ، باید از تکنیک‌های افزایش سرعت سایت استفاده کنید . شما می خواهید وب سایت شما از سایر رقبا متمایز باشد . اگر یک وب سایت قدیمی ، منسوخ و کم کیفیت داشته باشید ، رقیب شما از شما پیشی می گیرد . وب سایت خوب طراحی شده آنها عملکرد بهتری نسبت به وب سایت شما دارد .

این بدان معنی است که آنها منجر به جذب کاربران بیشتر می شوند زیرا صفحه آنها جذاب تر است . وقتی در حال رقابت با مشاغل دیگر هستید ، خدمات مشابه و قیمت گذاری مشابهی دارید ، تنها به یک چیز نیاز دارید که باعث می شود تجارت شما از بقیه متمایز شود .
یک طراحی وب سایت خوب فرصتی برای کسب و کار شما برای نشان دادن ویژگی های منحصر به فرد شما است .

6. سازگاری

شما باید در هر صفحه در وب سایت خود فونت ها ، سبک ها و طرح های یکسانی داشته باشید . اگر در هر صفحه طراحی متفاوتی دارید ، باعث می شود سایت غیر حرفه ای به نظر برسد . همچنین ، شناختن نام تجاری چالش برانگیز می کند زیرا مخاطبان متوجه نمی شوندکدام یک از رنگها را با مارک شما ارتباط دهند .



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نوشته شده توسط : احمد رضا

۸ مزیت طراحی وب سایت برای کسب‌وکارها

 

 

66 درصد از مردم ترجیح می دهند سایتی زیبا را در مقابل سایتی ساده ببینند . طراحی سایت شما بخش مهمی از حضور بازاریابی آنلاین شما است ، برای ایجاد یک وب سایت خوب برای تجارت خود ، باید اهمیت آموزش طراحی وب سایت را درک کنید .

چرا طراحی وب سایت مهم است

1. اولین ذهنیت را برای کاربر ایجاد می کند
هنگامی که مخاطبان شما از وب سایت شما بازدید می کنند ، اولین ذهنیت از کسب و کار و برند شما برای کاربر ایجاد می شود . کاربران ظرف چند ثانیه درباره شغل شما داوری می کنند و هدف شما باید گذاشتن تاثیر مثبت بر کاربر باشد .

اگر وب سایت شما ناخوشایند یا منسوخ باشد ، مخاطبان سایت تصور منفی از تجارت شما خواهد داشت و باعث می شود وب سایت شما را ترک کنندو از وب سایت رقیبتان دیدن کنند .

آموزش طراحی سایت فروشگاهی از این جهت اهمیت دارد که بر نحوه درک مخاطبان از نام تجاری شما تأثیر می گذارد . یک وب سایت مناسب باعث می شود كه آنها در صفحه باقی بمانند و در مورد شغل تان بیاموزند .

2

. این به استراتژی بهینه سازی موتور جستجو (SEO) شما کمک می کند
بسیاری از عناصر و شیوه های طراحی سایت بر نحوه انتشار مطالب در وب سایت تأثیر می گذارند ، که به نوبه خود بر نحوه خزیدن عناصر موتور جستجو و ایندکس شدن وب سایت شما تأثیر می گذارد .

گذشته از نحوه انتشار محتوا در وب سایت شما ، برخی از عناصر طراحی وب می توانند به طور مستقیم بر سئو تأثیر بگذارند . به عبارت ساده ، کدهای سایت شما نیاز به سئو دارد .

بهترین راه برای اطمینان از شیوه های مناسب آموزش سئو (و متعاقب آن مشاهده موتور جستجو) همکاری با آژانس طراحی وب سایت است که می داند چه کاری انجام دهد.

 

3. این احساس را برای خدمات به مشتری ایجاد می کند
مردم می توانند با مراجعه به وب سایت در مورد نحوه برخورد با آنها قضاوت کنند . طراحی سایت شما به آنها این بینش را می دهد که چگونه مخاطبان را پشتیبانی میکنید . اگر هیچ تلاشی برای طراحی وب سایت خود نکنید ، مخاطبان شما می دانند که شما هیچ تلاشی برای کمک به آنها نخواهید کرد .

وب سایت شما مانند نماینده خدمات به مشتری است . اگر وب سایت شما مدرن و جذاب باشد ، مخاطبان از صفحه شما استقبال بیشتری می کنند و به شما این احساس را می دهد که از افراد جدیدی که به وب سایت شما بازدید می کنند استقبال کنید.

از طرف دیگر ، یک سایت قدیمی و ناپایدار باعث می شود که تجارت شما سرد و دور از ذهن باشد . مردم نمی خواهند شغلی را انتخاب كنند كه به اندازه كافی برای آنها ارزش قائل نباشد تا احساس خوبی برای اولین بار ایجاد كنند.

4. باعث ایجاد اعتماد کاربران شما می شود
مردم به وب سایتهای با طراحی ضعیف اعتماد ندارند . اگر آنها شاهد طراحی ضعیف شما باشند یا اطلاعات قدیمی به نظر برسند ، به سایت شما اعتماد نخواهند کرد.

تصور کنید شخصی که به دنبال سفارش عمده با یک شرکت تولیدی است و قرار است هزینه هنگفتی پرداخت کند ، اگر به طراحی وب سایت شما اعتماد نداشته باشد ، باعث میشود به وب سایت رقیبتان مراجعه کند . به طور کلی ایجاد اعتماد با مخاطبان بسیار مهم است تا در سایت شما باقی بمانند .

5- رقبای شما در حال انجام آن هستند
رقبای شما از قبل سایت خود را طراحی کرده اند . اگر می خواهید با آنها در رقابت باشید ، باید از تکنیک‌های افزایش سرعت سایت استفاده کنید . شما می خواهید وب سایت شما از سایر رقبا متمایز باشد . اگر یک وب سایت قدیمی ، منسوخ و کم کیفیت داشته باشید ، رقیب شما از شما پیشی می گیرد . وب سایت خوب طراحی شده آنها عملکرد بهتری نسبت به وب سایت شما دارد .

این بدان معنی است که آنها منجر به جذب کاربران بیشتر می شوند زیرا صفحه آنها جذاب تر است . وقتی در حال رقابت با مشاغل دیگر هستید ، خدمات مشابه و قیمت گذاری مشابهی دارید ، تنها به یک چیز نیاز دارید که باعث می شود تجارت شما از بقیه متمایز شود .
یک طراحی وب سایت خوب فرصتی برای کسب و کار شما برای نشان دادن ویژگی های منحصر به فرد شما است .

6. سازگاری

شما باید در هر صفحه در وب سایت خود فونت ها ، سبک ها و طرح های یکسانی داشته باشید . اگر در هر صفحه طراحی متفاوتی دارید ، باعث می شود سایت غیر حرفه ای به نظر برسد . همچنین ، شناختن نام تجاری چالش برانگیز می کند زیرا مخاطبان متوجه نمی شوندکدام یک از رنگها را با مارک شما ارتباط دهند .



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تاریخ انتشار : چهار شنبه 31 شهريور 1400 | نظرات ()
نوشته شده توسط : احمد رضا

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چرا داشتن یک وب سایت مهم است

در دنیای مدرن وب سایت ها تنها ابزار بازاریابی هستند. وب سایت ها امروز برابر هستند با کسب و کارهای سنتی و فیزیکی با بیش از 3 میلیارد کاربر در سراسر جهان. به همین جهت آموزش ساخت سایت بسیار مهم است برای مثال وقتی می خواهید درباره یک شرکت اطلاعات بیشتری بدست بیاوریم در موتور جستجو گر گوگل آن را جستجو کرده و در نهایت به یک وب سایت متصل خواهید شد. همچنین برای محصولات و سایر خدمات از کتاب گرفته تا قطعات خودرو و یا حتی دارو این فرآیند هر روزه توسط میلیون ها کاربر تکرار می شود.

امروزه دیگر وب سایت یک ابزار تجمّلی برای کسب و کار نیست. بلکه امروز ساخت فروشگاه اینترنتی گاه از یک مرکز خرید قدرتمند تر و شلوغ تر است. دیگر با مشکلات زندگی پر سرعت امروزه پاساژ گردی ها هم جای خود را به وب گردی داده اند. و کسب و کار ها برای بر قرار کردن ارتباط دیگر به سراغ آگهی های روزنامه نمی روند بلکه بسوی موتور های جستجوی اینترنت مانند گوگل هدایت شده اند برای راحتی و سرعت بیشتر و جذابیت! این مقاله مقدمه ایی است بر اهمیت داشتن وب سایت در هر سایز و برای هر نوع کسب و کار.

 

امروزه تصمیمات خرید در موتور های جستجو آغاز می شوند

برای بدست آوردن مشتری های جدید شما احتیاج دارید که نحوه ساخت فروشگاه آنلاین فارسی را بدانید تا متوجه شوید که مشتری آینده ی شما در کجا و در چه زمانی فراهم کننده کالا و یا خدمات را جستجو می کند، درباره آن تحقیق می کند و در نهایت خرید خود را انجام می دهد. در دنیای امروز محلی که بیشتر مردم بیشتر از بازار های مختلف مراجعه می کنند اینترنت و بخصوص موتورهای جستجوی گوگل، یاهو و بینگ است. این موتورهای جستجو به ترتیب پر کاربرترین موتورهای جستجو هستند که تقریبا 90 درصد تعداد جستجوها را به خود اختصاص داده اند. گوگل با فاصله ی بسیار زیادی 6 از 10 جستجو را در اینترنت به خود اختصاص داده است. در دورانی که 93 درصد تصمیمات تجاری در موتورهای جستجو آغاز می شود اگر شما وب سایتی نداشته باشید عملا 7 درصد بازار شناخته شده هستید یعنی بخش زیاد 93 درصد باقی مانده بازار و مشتریان جدید و بالقوه را از دست داده اید. علاوه بر خرید ها و تصمیمات تجاری شرکت ها خرید های مشتریان و مصرف کنندگان عادی نیز آمار مشابه ای را نشان می دهد و هرچه کالا بزرگ تر و پر بها تر باشد جستجو و تحقیق بیشتری توسط کاربران در اینترنت صورت می گیرد. و تقریبا بین 40 تا 50 درصد فرآیند خرید کالا های مصرف کنندگان در جوامع پیشرفته از اینترنت آغاز شده که این آمار در کشور ما علیرغم کمتر بودن با سرعت بیشتری رو به رشد می باشد.

 

حرفه ایی بودن

اگر در این دوران شما یک وب سایت خوب ندارید عملا بخش زیادی از بازار شما را به عنوان گزینه ایی جدی برای خرید های خود در نظر نمی گیرند. من شخصا خود برای یک خرید خوب، شرکت ها و فراهم کنندگان خدماتی را که وب سایت ندارند را هم بررسی می کنم اما نداشتن وب سایت می تواند نشانه یی از حرفه ایی نبودن در مدیریت آن کسب و کار به نظر بیاید. تصور کنید شما برای تعطیلات می خواهید از خدمات یک شرکت توریستی استفاده کنید. در گذشته بنر ها در پیاده رو ها و یا تابلو های شرکت معرف خدمات بودند و امروز وب سایت ها شما را به تعداد بیشتری مشتری بالقوه معرفی می کند. تبلیغاتی چون تراکت جای خود را به تبلیغات شبکه های مجازی داده اند. حتی اگر شما از تبلیغات شبکه های مجازی استفاده کنید داشتن یک وب سایت چون داشتن محل فیزیکی شرکت به شما مشروعیت و امکان در دسترس بودن بیشتری می دهد.

 

دیده شدن و در دسترس بودن

قبلا اگر می خواستید کسب و کار شما رونق بگیرد نسبت به توان سرمایه گذاری خود محلی را برای کسب و کار انتخاب می کردید که افراد بیشتری از آنجا گذر می کردند که بیشتر و بهتر دیده شوید. یا حتی محلی را انتخاب می کردید که حرفه ایی تر به نظر بیایید. کسب و کار شما می توانست یک زیر پله یی باشد تا یک مغازه چهار دهنه و یا یک شرکت بزرگ؛ از حاشیه یک شهر تا در قلب پایتخت. هر کسب و کاری نیاز به دیده شدن و در دسترس بودن دارد. مثلا در گذشته سپهسالار بورس کیف و کفش بود و حافظ بورس ارز و طلا، مولوی بورس عمده فروشان و پرنده فروشان. اما امروز کسب و کار تغییر کرده کسی برای خرید الزما به این مراکز مراجعه نمی کند. یکی از این دلایل عمده کمی وقت و ترافیک است و دلیل امروزی تر امکان مقایسه بیشتر و ارزیابی بهتر ازطریق وب سایت هاست. وب سایت هایی که از طریق یک گوشی کوچک تلفن همراه در هر جایی قابل دسترسی هستند. و بیشتر صاحبان کسب و کار های موفق امروز از وارد کنندگان و تولید کنندگان گرفته تا خرده فروشان اینترنت و فضای مجازی را محلی مناسب و مهم برای کسب خود یافته اند. فضایی که هر نوع کالا و خدماتی راه خود را به آن باز کرده و خریدار و فروشنده هر نوع کالایی یکدیگر را پیدا می کنند.

این صحیح است که اگر امروز شما وب سایت هم نداشته باشید باز کسب و کار شما در آگهی ها، کاتالوگ ها، و در مغازه یا شرکت و کارخانه شما در حال کار کردن است و یا حتی به خوبی کار می کند. اما بقول معروف دنیا عوض شده و پس از این هم خواهی نخواهی تغییر خواهد کرد. با توسعه زیر ساخت های اینترنت کشور و ارزان تر شدن گوشی های موبایل و کامپیوتر و جاذبه ی جادویی فضای مجازی افراد روز به روز وقت بیشتری را در این فضا گذرانده و گاه فضای مجازی جای فضای فیزیکی را گرفته اند. سوال این است آیا شما می خواهید مشتری ایی که خرید خود را از اینترنت آغاز می کند را از دست بدهید؟ آیا دوست دارید با جستجو شدن نام کالا و نوع خدمات شما مشتری اول نام شما را به عنوان ارائه دهنده در صفحه نمایشگر خود ببیند؟ آیا می خواهید شما هم بخشی از این بازار و کسب و کار آینده باشید؟ مطمئنا کسی به این سوالات پاسخ نه نمی دهد. مسلما هر کسی در پی مشتری بیشتری هست. پیشنهاد می کنم با انتخاب یک استراتژی سئو خوب  نوع کالا و خدمات خود را در اینترنت جستجو کنید سپس نگاهی به تعداد سایت ها و ارائه دهندگان بیاندازید آنها رقبای امروز و فردای شما در تلاش برای جذب سهم بیشتری در بازار و حتی گاهی در مشاغل پر رقابت در تلاش برای بقا در بازارهای اقتصاد مردن هستند. داشتن یک وب سایت اولین قدم برای حضور در این بازار پر رفت و آمد است.

 

هزینه بازاریابی پایین

ساخت وب سایت یک روش ارزان برای بازاریابی و ارتباط بی واسطه با مشتری مورد نظر شماست. نسبت به نیاز و خدماتی که می خواهید در یک سایت ارائه بدهید هزینه ها می تواند متفاوت باشد. و حتی این خدمات را می توان به تدریج در وب سایت سرمایه گذاری کرد. مثلا شما گاه فقط نیاز به یک وب سایت زیبا و جذاب برای معرفی شرکت و خدمات خود دارید. وب سایتی که در موتورهای جستجو شما را اولین گزینه در جستجوی کالا و خدمات شما معرفی کند. یا یک وب سایت با توانایی سفارش و پرداخت آنلاین و با قابلیت های گزارش های حرفه ایی مالی، مدیریتی و داده ایی. در هر صورت یک وب سایت می تواند از هزینه های شما کاسته، سرعت، چابکی و معروفیت بیشتری را به کسب و کار شما بدهد. شما می توانید خود را توسط این وب سایت معرفی کنید. آدرس سایت شما مسیری هست برای شناخته شدن و ارتباط متقابل شما و مشتری هایتان. همچنین این آدرس وب سایت رابطی است برای استفاده در تبلیغات شبکه های اجتماعی که با یک کلیک شما می توانید پذیرای مشتری جدیدی باشید که در فضای وب سایت، شما و خدمات و کلاهایتان را ملاقات می کند.

از سوی دیگر ایجاد وب سایت برای بازاریابی خود یک سرمایه گذاری است. شما یکبار این هزینه را انجام داده و سالها از آن بهره مند می شوید. در مقایسه با سایر روش های بازاریابی پایدار بوده و همیشه قابل دسترس و استفاده است.

 

دستیابی به فرصت هایی خارج از محدوده جغرافیایی

شاید بزرگترین کاری که اینترنت کرده است این باشد که دنیا را کوچک تر کرده و مرزهای جغرافیایی را برداشته است. دیگر هر کالا و خدماتی، هر تولید کننده یی می تواند کالا یا خدمات خود را به خارج از محدوده خیابان و محله خود به کل کشور و بلکه به خارج کشور معرفی و صادر کند. گاهی تنها کافی است که مشتری بداند که محصول مورد نیاز او در منطقه ایی تولید شده است تا بتواند برای خریداری آن اقدام کند. برای درک این مطلب تنها سری به فروشگاه های آنلاین یا آگهی های آنلاین بزنید. از کتاب های قدیمی مدرسه گرفته تا حیوانات استوایی همه و همه مشتری خود را دارند تنها می بایست ارتباط مشتری و فراهم کننده برقرار شود. با داشتن یک وب سایت شما فارغ از این هستید چه محلی قرار دارید موتورهای جستجو شما را به مشتری متصل می کند. تنها باید در این فضا وب سایتی داشته باشید.

 

ذخیره اطلاعات در وب

وب سایت شما همچنین می تواند یک مرکز داده و اطلاعات هم برای شما و هم برای مشتری شما باشد. این ذخیره داده و اطلاعات می تواند به شکل های مختلفی صورت بگیرد. مشتری شما می تواند کلیه کالا و خدمات شما را بصورت کاتالوگ دیجیتال دریافت کند بدون اینکه نیازی به چاپ آن باشد و از طرف دیگر شما می توانید به راحتی تغییرات لازم را در کاتالوگ های خود اعمال کنید بدون اینکه نیازی به هزینه های گزاف چاپی داشته باشید. و یا با ثبت نام مشتریان در سایت آنها از تغییرات و محصولات جدید به طور الکترونیکی آگاه شوند. یا اینکه شما اطلاعات بیشتری از محل جغرافیایی کسانی که به سایت شما وصل شده اند بدست آورید تا بتوانید کالا و خدمات خود را نسبت به آن اطلاعات ارائه کنید.

 

خدمات سلف سرویس در وب

فایده دیگر داشتن وب سایت این است که شما می توانید ساپورت بهتری به مشتریان خود ارائه دهید و این کار حتی توسط خود مشتری شما صورت بگیرد. برای مثال داشتن قسمتی به عنوان سوالات متداول و یا صفحه هات پرسش و پاسخ می تواند تا حد زیادی به نیاز اطلاعاتی مشتریان شما پاسخ بدهد. و تقریبا هر سرویس ارائه شده در وب سایت بطور همزمان می تواند مورد استفاده چندین کاربر قرار بگیرد که این امر در حالت فیزیکی و حضوری بسیار کند و دشوار خواهد بود و خدمات آنلاین می توانند کیفیت و سهولت غیر قابل رقابتی را به ارمغان آورد. علاوه بر این نیز از تعداد نیروهای انسانی مورد نیاز کاسته و بهره اقصادی بیشتری دارد.

 

وب سایت داشته باشیم یا شبکه های اجتماعی؟

شاید این سوال برای شما پیش بیاد که چرا وقتی من از شبکه های اجتماعی برای توسعه کسب و کارم استفاده می کنم باز هم به وب سایت نیاز دارم؟ این سوال خوبی هست و بعلاوه ما همیشه این سوال را می پرسیم، وب سایت یا شبکه اجتماعی؟ گاهی می پرسیم چرا ما باید برای طراحی وب سایت و فضای هاست هزینه بکنیم؟ چرا فقط از شبکه های اجتماعی مثل تلگرام اینستاگرام یا گاهی فیسبوک یا توئیتر استفاده نکنیم؟

شبکه های اجتماعی برای کسب و کارها فواید غیر قابل انکاری دارند. شبکه های اجتماعی رایگان هستند و میلیون ها کاربر و یا مشتری بالقوه در هیجان برقرار کردن ارتباط با کسب و کار شما هستند. علاوه بر آن شبکه های اجتماعی نیازی به دانش فنی ندارند. تقریبا هر کسی به راحتی می تواند یک حساب کاربری در کمتر از یک دقیقه باز کند و شروع کند به تولید محتوا در ارتباط با کسب و کاری که دارد. شما می توانید در شبکه های اجتماعی از خودتان، محصولات تان و هر چیزی که با آن می تواند با مشتری ها ارتباط پویا تری داشته باشد توسط عکس، فیلم یا متن ارتباط برقرار کرده و تبلیغ کنید.

علاوه بر کاربری آسان شبکه های اجتماعی آنها همچنین با موتورهای جستجو اینترنت مانند گوگل سازگار هستند. سازگار بودن موتور جستجو یعنی در اینترنت و فضای مجازی در دسترس بودن. یعنی اینکه اگر در گوگل نام شرکتی را جستجو کنید اگر آن شرکت در شبکه های اجتماعی حضور داشته باشد، گوگل لینک مرتبط با شبکه اجتماعی آن شرکت را برای شما نمایش خواهد داد.

اما داشتن وب سایت برای یک کسب و کار با داشتن یک حساب کاربری در شبکه های اجتماعی متفاوت است و علاوه بر آن رایگان نیست. یک وب سایت از یک شبکه اجتماعی هزینه بیشتری دارد. و اما هزینه تنها تفاوت بین این دو نیست. وب سایت ها فوایدی مهم تری از شبکه های اجتماعی دارند. سوال این است که چرا علیرغم وجود شبکه های اجتماعی کسب و کار ها اقدام به ساخت وب سایت می کنند؟ یا چرا بعضی از شرکت های بزرگ و شناخته شده ی دنیا از عضویت در شبکه های اجتماعی امتناع می کنند؟

فایده داشتن وب سایت قابل مقایسه با صفحات شبکه های اجتماعی چیست؟ در یک کلام هیچکس در زمین کس دیگری یک عمارت با شکوه نمی سازد. اگر شما از شبکه های اجتماعی در هر سطحی استفاده می کنید شما باید از قوانین صاحب آن شبکه تبعیت کنید. و از سوی دیگر با محدودیت های آنها نیز کنار بیاید. از همه مهم تر با تغییر قوانین و سیاست های آنها کسب و کار و سرمایه گذاری که شما در فضای مجازی انجام داده اید مستقیما تاثیر می پذیرد. مثلا با تغییر الگوریتم های جستجو یا الگوریتم های نمایش محتوا برای سایر کاربران صفحه شما در شبکه های اجتماعی کمتر و کمتر دیده خواهد شد. چه کسی می خواهد برای اندکی هزینه نکردن برای خرید زمین ساختمانی را در زمین شخص دیگری بسازد که شاید روزی مجبور به ترک و رها سرمایه گذاری خود شود؟

وقتی شما یک وب سایت به نام کسب و کار خود دارید آن وقت است که کنترل کامل بر سرمایه گذاری خود دارید. دیگر قوانین و محدودیت های شبکه های اجتماعی بر شما تاثیر ندارد. شما می توانید از شبکه های اجتماعی نیز به عنوان یک گزینه فرعی استفاده خود را ببرید اما نه به عنوان پایگاه اصلی. با یک وب سایت می توانید نسبت به نیاز کسب و کار خود خلاقیت داشته باشید امکانات و کنترلی داشته باشید که در شبکه های اجتماعی وجود ندارد.

وب سایت شما مثل مکان فیزیکی کسب و کار شماست با یک آدرس ثابت است اما حساب کاربری شما کمی شبیه شماره تلفن شماست که اگر تغییر کرد دچار مشکل می شوید اما بواسطه محل ثابت خود همیشه قابل دسترس هستید. شاید بهتر است بگوییم شبکه های اجتماعی تنها یکی از ابزارهای بازاریابی هستند و این ابزارها با تنوع شان در حال تغییر و اغلب ناپایدار هستند. برای مثال روزی فیسبوک توانست رقیبان پیش از خود مانند اورکا، یاهو 360 و غیره را به کنار بزند و تبدیل پر کاربر ترین شبکه اجتماعی در بین دوستان شما شود. اما آیا امروز به مانند گذشته است؟ کاربران تنوع طلب دیگر در پی شبکه های جدید مانند تلگرام و یا اینستاگرام افتادند و این مسیر تنوع و تغییر در آینده تکرار خواهد شد و جذابیت های ابتدایی در نهایت کم رنگ می شوند. پس بهتر است به فکر یک فضای پایدار و همیشگی در فضای مجازی باشیم و شبکه های اجتماعی را در حد کافیت در کنار سایر ابزار های بازاریابی استفاده کنیم.

 

نتیجه

در مجموع اگر دارای کسب و کار هستید و وب سایت ندارید نگاهی به آینده انداخته و کسب و کار مشابه خود را در فضای اینترنت جستجو کنید. شاید برای اینکه دید بهتری از آینده و قدرت فضای مجازی داشته باشید بد نباشد که در نمونه های خارجی آن نیز در اینترنت نگاهی بیاندازید. بعلاوه نگاهی به گذشته نه چندان دور بیاندازید: روزی در ایران خرید، فروش و پرداخت آنلاین امری بعید و غیر معمول بود اما روز کاملا عادی و ضروری است. و روزی فرا خواهد رسید که کسب و کاری که بعید می رسید پای خود را به فضای مجازی باز کند حضوری قاطع و همیشگی در یک آدرس اینترنتی داشته باشد.

 



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تاریخ انتشار : چهار شنبه 31 شهريور 1400 | نظرات ()